TikTok Shop
Culver City, California, United States · Founded 2023
10001+ employees
Sourced & current · updated Jul 20, 2026Website
TikTok's e-commerce platform launched in US September 2023. ~$100B US GMV (2024 estimates). Includes Shop Tab in TikTok app + creator-driven shopping experiences. Major retail-media + commerce-media surface alongside Amazon Sponsored Products and Walmart Connect.
Where they sit
Stack tier: Ecosystem Services (A)
Retail Media PlatformE-commerce Marketing
One of the largest and fastest-growing social commerce and retail media platforms in the US, rivaling Amazon Sponsored Products and Walmart Connect in commerce-media scale
Ownership
Parent: TikTok
Subsidiaries
