Snowplow Analytics
London, United Kingdom · Founded 2012
51-200 employees · series-b
Snowplow Analytics is a leading data infrastructure company that provides an open-source behavioral data platform designed to help organizations collect, process, and analyze granular event-level data from their web, mobile, and server-side applications. Founded in 2012, the company pioneered the concept of 'data creation' as opposed to traditional analytics, giving businesses complete ownership and control over their first-party data. The platform enables companies to track every customer in...
Where they sit
Stack tier: Infrastructure & Data (B)
Snowplow Analytics occupies a unique position in the customer data infrastructure market, positioned between traditional web analytics tools and modern customer data platforms. The company is recognized as a leader in behavioral data collection for enterprises that require granular, high-quality event data and complete data ownership. Snowplow competes in the composable CDP and data pipeline segments, appealing to data-mature organizations with strong engineering capabilities.