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SmarterHQ

Acquired

Boston, Massachusetts, United States · Founded 2010

51-200 employees · $22M

Sourced & current · updated May 11, 20260 of 4 facts verifiedWebsite

SmarterHQ was a personalization and customer data platform that enabled brands to deliver individualized marketing experiences across channels before being acquired by Wunderkind in 2021.

Where they sit

Stack tier: Infrastructure & Data (B)

Customer Data PlatformMarketing Automation

Mid-tier personalization platform focused on retail and e-commerce brands

Ownership

Parent: Wunderkind
Pre-call brief from ATDb — sourced from the live database, current as of May 11, 2026. Not a static screenshot.