Sky Group
AcquiredIsleworth, Middlesex, United Kingdom · Founded 1990
10001+ employees · Acquired by Comcast for ~$39B in 2018
Sourced & current · updated Jul 27, 2026Website
British media and telecommunications conglomerate. Comcast's primary European footprint covering UK, Ireland, Germany, Austria, Switzerland, Italy. Owner of Sky News, Sky Sports, Sky Studios, Sky AdSmart targeting platform. Acquired by Comcast September 2018 for ~$39B.
Where they sit
Stack tier: Ecosystem Services (A)
Demand Side Platform (DSP)Connected TV Platform
Europe's largest pay-TV operator and a leading addressable TV advertising platform, operating as Comcast's primary European media asset
Ownership
Parent: Comcast Corporation
Subsidiaries