Dana Strong

Dana Strong is the Chief Executive Officer of Sky, the Comcast-owned European media and entertainment company serving customers across the UK, Ireland, Germany, Austria, Italy, and Switzerland. She took the helm at Sky in 2021, succeeding Jeremy Darroch, and has since steered the company through a period of significant transformation in the streaming and pay-TV landscape, championing Sky's direct-to-consumer strategy and its flagship streaming product, Peacock's European distribution alongside Sky's own Sky Glass and Sky Stream products. Prior to Sky, Strong served as President of Consumer Services at Liberty Global, where she oversaw broadband, TV, and mobile services across multiple European markets. Her career has spanned senior leadership roles in telecommunications and media, giving her deep expertise in subscription services, content distribution, and the convergence of connectivity and entertainment. At Sky, Strong has been a prominent voice on the future of European media, the role of streaming in displacing traditional pay-TV, and the importance of premium content investment. Sky is a significant player in the advertising market through its Sky Media sales house and its advanced advertising technology platform, Sky AdSmart, which enables addressable TV advertising at scale across its subscriber base.

Last updated Oct 22, 2026 by ATDb automated enrichment