Salesforce CDP
RebrandedSan Francisco, California, United States · Founded 2020
10001+ employees · CRM
Sourced & current · updated Oct 12, 2026Website
Salesforce CDP, now known as Salesforce Data Cloud, was a customer data platform that went through several renamings — from Customer 360 Audiences to Salesforce CDP to Marketing Cloud Customer Data Platform — before arriving at its current identity.
Where they sit
Stack tier: Core Platforms (S)
Customer Data PlatformIdentity Resolution
Enterprise CDP and real-time data lakehouse product within the Salesforce ecosystem, now operating as Salesforce Data Cloud and serving as the foundational data layer for Salesforce AI and automation
Ownership
Parent: Salesforce