Piano
New York, New York, United States · Founded 2011
501-1000 employees · $100M+
Sourced & current · updated Jun 23, 2026Website
Piano is a digital experience and audience analytics platform that helps publishers and media companies manage subscriptions, paywalls, personalization, and audience monetization. It enables publishers to segment users, run A/B tests on content access strategies, and optimize revenue from both subscriptions and advertising. Piano is used by major news publishers and media groups worldwide to balance ad-supported and subscription revenue models.
Where they sit
Stack tier: Infrastructure & Data (B)
Marketing Analytics
Leading end-to-end platform for publisher subscription management and audience analytics, with strong presence among Tier 1 global media companies
Ownership
Subsidiaries