Joanna Catalano

Joanna Catalano is a senior commercial leader in the AdTech and digital publishing space, best known for her role as Chief Revenue Officer at Permutive, the privacy-first audience platform that enables publishers and advertisers to leverage first-party data cohorts as a scalable alternative to third-party cookie-based targeting. At Permutive, she has been instrumental in expanding the platform's publisher and advertiser network across the UK and US, positioning the company as a central infrastructure player in the post-cookie advertising ecosystem. Catalano has built a reputation as a prominent industry voice on publisher data rights, sustainable audience targeting, and the commercial viability of cohort-based advertising. She has spoken and written on how publishers can reclaim control of their data relationships and monetise audiences without compromising user privacy, themes that have become central to the industry's transition away from individual tracking. Her career spans senior revenue and commercial roles across digital media and advertising technology, giving her a grounded perspective on both the publisher and platform sides of the programmatic ecosystem. Her leadership at Permutive reflects a broader industry shift toward privacy-preserving infrastructure as regulatory pressure and browser changes have forced a rethinking of audience targeting fundamentals.

Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 5, 2026