Oracle Advertising

Defunct

Austin, Texas, United States · Founded 2014

1001-5000 employees · ORCL

Sourced & current · updated Oct 12, 2026Website

Oracle Advertising was an American cloud-based consumer data collection, activation, and measurement platform for digital advertisers, formed when Oracle acquired Datalogix in December 2014, and it shut down in September 2024.

Where they sit

Stack tier: Core Platforms (S)

Identity ResolutionData Management PlatformVerification & Measurement

Once a dominant force in third-party audience data, measurement, and contextual targeting for digital advertising, Oracle Advertising was a top-tier data cloud provider before shuttering in 2024 amid structural industry headwinds.