Madhive is an enterprise-grade advanced television advertising technology platform that serves as critical infrastructure for the programmatic advertising revolution in connected TV (CTV) and over-the-top (OTT) streaming environments. The company provides comprehensive demand-side platform (DSP) and supply-side platform (SSP) capabilities that enable advertisers, agencies, broadcasters, and media companies to execute sophisticated, data-driven advertising campaigns across both traditional lin...
Where they sit
Stack tier: Infrastructure & Data (B)
Madhive operates as enterprise-grade infrastructure provider in the programmatic television advertising market, positioning itself as a strategic enabler for the television industry's transition from traditional advertising models to addressable, data-driven programmatic approaches. The company serves as a dual-sided marketplace connecting advertisers with television inventory across both traditional and streaming environments.