IPG Mediabrands
MergedNew York, New York, United States · Founded 2007
10001+ employees · IPG
Sourced & current · updated Jul 13, 2026Website
IPG Mediabrands is the media and marketing solutions division of Interpublic Group, operating major agency networks including UM, Initiative, and Mediabrands Content Studio.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing AgencyProgrammatic Platform
Formerly one of the world's largest media agency holding groups, now absorbed into Omnicom Media following the IPG-Omnicom merger in 2025.
Ownership
Parent: Omnicom Media