IAB Tech Lab

New York, NY, United States · Founded 2014

51-200 employees

Sourced & current · updated Aug 27, 2026Website

IAB Tech Lab is the standards and technical development arm of the Interactive Advertising Bureau (IAB), developing technical standards and solutions for the digital advertising industry.

Where they sit

Stack tier: Core Platforms (S)

Privacy & Consent ManagementVerification & MeasurementAd Fraud Prevention

The dominant neutral standards body for digital advertising technology, with global industry-wide adoption of its specifications across the programmatic ecosystem.