IAB Tech Lab

S · Core Platforms

New York, New York, United States · Founded 2014

51-200 employees

Sourced & current · updated Jul 12, 2026Website

IAB Tech Lab is the standards and technical development arm of the Interactive Advertising Bureau (IAB), developing technical standards and solutions for the digital advertising industry.

Where they sit

Stack tier: Core Platforms (S)

Privacy & Consent ManagementVerification & MeasurementAd Fraud Prevention

The dominant and de facto global technical standards body for digital advertising, with near-universal industry adoption of its core specifications.

Ownership

Parent: IAB (Interactive Advertising Bureau)

Subsidiaries

DigiTrust

OpenRTB Consortium

Competitors

Prebid.org

Key people

A

Anthony Katsur

CEO

N

Nick Frizzell

Head of Industry Relations

S

Shailley Singh

Executive Vice President, Business Operations & Chief Operating Officer

K

Kristen Pelletier

Director, Working Group Programs

R

Robin Riddle

VP, Global Advertising Standards