IAB Tech Lab

S · Core Platforms

New York, NY, United States · Founded 2014

51-200 employees

Sourced & current · updated Oct 13, 2026Website

IAB Tech Lab is a non-profit consortium, established in 2014, that works with a global member community to develop foundational technology and standards supporting growth and trust in the digital media ecosystem.

Where they sit

Stack tier: Core Platforms (S)

Privacy & Consent ManagementVerification & MeasurementAd Fraud Prevention

The preeminent global standards body for digital advertising technology, setting interoperability protocols and specifications adopted across the open internet supply chain

Ownership

Parent: IAB (Interactive Advertising Bureau)

Subsidiaries

A

AAMP (Agentic Advertising Management Protocols)

a

ads.txt

A

Agentic RTB Framework (ARTF)

a

app-ads.txt

C

CoMP (AI Content Monetization Protocols)

DigiTrust

G

Global Privacy Platform (GPP)

O

Open Measurement SDK (OM SDK)

Competitors

Prebid.org

Leadership moves

L

Leadership change

Key people

A

Anthony Katsur

CEO

S

Shailley Singh

Executive Vice President, Business Operations & Chief Operating Officer