Anthony Katsur

Anthony Katsur is one of the most consequential figures in AdTech infrastructure, serving as CEO of IAB Tech Lab — the industry body responsible for the technical standards that make programmatic advertising function at scale. Under his leadership, IAB Tech Lab has accelerated the development and adoption of foundational standards including ads.txt, sellers.json, and the Transparency and Consent Framework (TCF), which collectively address the industry's most pressing challenges around supply chain integrity, ad fraud, and privacy compliance. His ability to convene competing stakeholders — publishers, advertisers, DSPs, SSPs, and data companies — around shared technical solutions has made him a uniquely influential operator in a fragmented ecosystem. Before taking the helm at IAB Tech Lab, Katsur built deep operational expertise across the programmatic advertising landscape through senior leadership roles at major AdTech companies. His career spans ad operations, platform strategy, and business development, giving him a rare combination of technical fluency and commercial acumen. This background informs his pragmatic approach to standards-setting: rather than pursuing theoretical ideals, he focuses on specifications that can be realistically implemented across the diverse technology stacks of thousands of industry participants. Katsur is a prominent thought leader and conference speaker, regularly addressing topics such as the deprecation of third-party cookies, identity resolution, supply chain transparency, and the evolving global privacy regulatory landscape. He is widely respected for translating complex technical and regulatory challenges into actionable industry frameworks, and his work at IAB Tech Lab continues to shape the foundational architecture of digital advertising worldwide.

• Bachelor's Degree, State University of New York

• Led IAB Tech Lab's expansion of the ads.txt and sellers.json standards, driving widespread industry adoption to combat ad fraud and improve supply chain transparency
• Guided IAB Tech Lab's technical response to third-party cookie deprecation, including development of privacy-preserving identity and measurement frameworks
• Oversaw development of the Open Measurement SDK, enabling standardized viewability and brand safety measurement across mobile and CTV environments
• Positioned IAB Tech Lab as the central convening body for cross-industry collaboration on privacy compliance under GDPR, CCPA, and emerging global regulations

• Regular contributor to IAB Tech Lab blog and industry whitepapers on programmatic standards
• Op-eds in AdExchanger and Digiday on privacy, identity, and supply chain topics