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Anthony Katsur

Standards Setter

Anthony Katsur is CEO at IAB Tech Lab, where he leads the development of industry standards and technical frameworks that address critical challenges in digital advertising. He has driven widespread adoption of ads.txt and sellers.json to combat ad fraud and improve supply chain transparency, guided the industry's technical response to third-party cookie deprecation through privacy-preserving frameworks, and overseen the Open Measurement SDK for standardized measurement across mobile and CTV. Previously, he served as Chief Revenue Officer at Sonobi.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
CEO
Company
IAB Tech Lab
Based
New York, New York, United States
Boards
1
Connections
2
Years in industry
20 years

Bio

Anthony Katsur is CEO at IAB Tech Lab, where he leads the development of industry standards and technical frameworks that address critical challenges in digital advertising. He has driven widespread adoption of ads.txt and sellers.json to combat ad fraud and improve supply chain transparency, guided the industry's technical response to third-party cookie deprecation through privacy-preserving frameworks, and overseen the Open Measurement SDK for standardized measurement across mobile and CTV. Previously, he served as Chief Revenue Officer at Sonobi.

Career

  • Chief Revenue Officer

    Sonobi · 2019-2021

  • SVP, Platform Solutions

    Nexstar Digital · 2018-2019

Board memberships

IAB Tech Lab (CEO and Board participant)

Expertise & education

Expertise

Programmatic AdvertisingSupply Chain Transparencyads.txt / sellers.jsonPrivacy-Preserving TechnologiesIdentity ResolutionAd Fraud PreventionIndustry Standards DevelopmentHeader Bidding

Education

  • Bachelor's Degree, State University of New York

Speaking topics

The Future of Identity in a Cookieless WorldSupply Chain Transparency and Programmatic Fraud PreventionPrivacy Regulation and AdTech ComplianceTechnical Standards as Industry InfrastructureConnected TV and Emerging Channel Measurement

Recognition

Notable achievements

  • Led IAB Tech Lab's expansion of the ads.txt and sellers.json standards, driving widespread industry adoption to combat ad fraud and improve supply chain transparency
  • Guided IAB Tech Lab's technical response to third-party cookie deprecation, including development of privacy-preserving identity and measurement frameworks
  • Oversaw development of the Open Measurement SDK, enabling standardized viewability and brand safety measurement across mobile and CTV environments
  • Positioned IAB Tech Lab as the central convening body for cross-industry collaboration on privacy compliance under GDPR, CCPA, and emerging global regulations

Awards

AdExchanger Industry Award recognition (IAB Tech Lab leadership)

Publications

  • Regular contributor to IAB Tech Lab blog and industry whitepapers on programmatic standards
  • Op-eds in AdExchanger and Digiday on privacy, identity, and supply chain topics
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