IAB (Interactive Advertising Bureau)
New York, New York, United States · Founded 1996
51-200 employees
Sourced & current · updated Jul 13, 2026Website
The Interactive Advertising Bureau (IAB) is the leading trade association for the digital advertising and marketing industry, setting standards, conducting research, and advocating for the ecosystem.
Where they sit
Stack tier: Core Platforms (S)
Privacy & Consent ManagementVerification & MeasurementProgrammatic Platform
Dominant and authoritative trade body for the digital advertising industry with no direct competitor in its role; recognized globally as the standard-setting organization for digital media and advertising technology.
Ownership
Subsidiaries