IAB (Interactive Advertising Bureau)
New York, NY, United States · Founded 1996
51-200 employees
Sourced & current · updated Aug 18, 2026Website
The Interactive Advertising Bureau (IAB) is the leading trade association for the digital advertising and marketing industry, setting standards, conducting research, and advocating for the ecosystem.
Where they sit
Stack tier: Core Platforms (S)
Privacy & Consent ManagementVerification & MeasurementProgrammatic Platform
The dominant and most influential trade association in the global digital advertising industry, setting standards adopted universally across the ecosystem
Ownership
Subsidiaries