IAB (Interactive Advertising Bureau)
New York, NY, United States · Founded 1996
51-200 employees
Sourced & current · updated Oct 12, 2026Website
IAB (Interactive Advertising Bureau) is a trade organization that establishes the technical, contractual, and policy standards underpinning programmatic digital advertising at scale.
Where they sit
Stack tier: Core Platforms (S)
Privacy & Consent ManagementVerification & MeasurementProgrammatic Platform
The preeminent trade association for the digital advertising industry in the United States, setting standards and policy frameworks adopted across the global ecosystem
Ownership
Subsidiaries