Hepmil

Southeast Asia's leading influencer content and social agency, now operating under Publicis Groupe with dominant owned-media reach across Singapore, Malaysia, and the Philippines

Hepmil Media Group, now part of Publicis Groupe, is Southeast Asia's foremost influencer marketing and creator-economy agency, operating a broad network of digital media properties and social content channels across the Asia-Pacific region. Founded to bridge the gap between brands and highly engaged digital audiences, Hepmil built its reputation through a combination of owned-and-operated meme and entertainment pages, influencer talent management, and full-service social content production. Its flagship properties — including SGAG in Singapore, MGAG in Malaysia, and PGAG in the Philippines — amassed tens of millions of followers, making Hepmil one of the most culturally resonant digital media networks in the region. Publicis Groupe announced its acquisition of Hepmil to strengthen its influencer and creator-economy capabilities in Southeast Asia, a fast-growing market where social-first content and creator-led campaigns are increasingly central to brand strategy. The deal underscored Publicis's broader ambition to deepen its footprint in APAC and integrate authentic, locally rooted creator talent into its global offering. Hepmil's deep understanding of Southeast Asian youth culture, platform-native content formats, and influencer relationships gave Publicis a differentiated asset in the region. Within the AdTech and marketing services ecosystem, Hepmil occupies a unique position at the intersection of media ownership, talent representation, and performance-driven influencer marketing. Its ability to combine proprietary audience reach with managed creator campaigns makes it a compelling partner for brands seeking culturally relevant engagement across Singapore, Malaysia, the Philippines, and beyond. Under Publicis Groupe's ownership, Hepmil continues to operate as a distinct brand, leveraging the group's global scale and data capabilities to expand its creator-economy services.