F
Facebook Local Awareness Ads
DefunctMenlo Park, California, United States · Founded 2014
Sourced & current · updated Oct 6, 2026
Facebook Local Awareness Ads was a unique ad format built by Facebook to make advertising for local businesses easier and more effective, later renamed Facebook Reach Ads in April 2017, and has since ceased to operate under its original name.
Where they sit
Stack tier: Core Platforms (S)
Local AdvertisingLocation-Based Advertising
A pioneering hyper-local social ad format from Facebook that helped define location-based targeting for small businesses on social media before being absorbed into Meta's consolidated ad objectives.
Ownership
Parent: Meta Platforms