Effectv

Rebranded

New York, New York, United States · Founded 2020

1001-5000 employees · NASDAQ:CMCSA

Sourced & current · updated May 22, 20260 of 5 facts verifiedWebsite

Effectv was Comcast's local and national advanced TV advertising sales business, operating under the Comcast Advertising umbrella. It provided audience-based targeting and cross-screen advertising solutions across linear TV, streaming, and digital inventory. Effectv was rebranded as Comcast Advertising Media Solutions, which now carries forward its operations within the Comcast Advertising portfolio.

Where they sit

Stack tier: Ecosystem Services (A)

Connected TV PlatformLocal AdvertisingLocation-Based Advertising

Leading cable TV advertising sales division with extensive reach through Comcast's infrastructure

Ownership

Parent: Comcast Advertising