DoubleClick

Rebranded

New York, New York, United States · Founded 1996

1001-5000 employees · N/A

Sourced & current · updated Jul 14, 2026Website

DoubleClick was a pioneering ad technology company that developed ad serving and management platforms before being acquired by Google in 2008 and integrated into Google Marketing Platform.

Where they sit

Stack tier: Core Platforms (S)

Ad ServerVerification & MeasurementProgrammatic Platform

Pioneering ad tech platform that defined digital ad serving standards before being acquired by Google and fully rebranded into Google Marketing Platform by 2018