DoubleClick
RebrandedNew York, New York, United States · Founded 1996
1001-5000 employees · N/A
DoubleClick was a pioneering ad technology company that developed ad serving and management platforms before being acquired by Google in 2008 and integrated into Google Marketing Platform.
Where they sit
Stack tier: Core Platforms (S)
Ad ServerVerification & MeasurementProgrammatic Platform
Pioneering ad serving platform that dominated digital advertising infrastructure for publishers, advertisers, and agencies before being absorbed into Google Marketing Platform
Ownership
Parent: Google (Alphabet Inc.)
