Baidu Inc.
Beijing, China · Founded 2000
10001+ employees · BIDU
Baidu Inc. is China's leading internet search engine and a dominant force in the Chinese digital advertising technology ecosystem. Founded in 2000 and headquartered in Beijing, Baidu has evolved from a pure search engine into a comprehensive AI-powered technology conglomerate serving hundreds of millions of users daily. The company's core advertising platform leverages its massive search traffic to deliver targeted advertising solutions, including search ads, display advertising, video advert...
Where they sit
Stack tier: Core Platforms (S)
AI-Powered PlatformDemand Side Platform (DSP)Location-Based AdvertisingProgrammatic Platform
Dominant search advertising platform in China, commanding the largest share of search-intent ad spend in the country
Ownership
Subsidiaries