Baidu Inc.
Beijing, China · Founded 2000
10001+ employees · BIDU
Baidu Inc. is a Chinese internet search company that plays a significant role in the digital advertising ecosystem.
Where they sit
Stack tier: Core Platforms (S)
AI-Powered PlatformDemand Side Platform (DSP)Location-Based AdvertisingProgrammatic Platform
China's dominant search engine and largest search-based advertising platform, holding the leading share of China's search ad market and competing broadly across digital advertising verticals
Ownership
Subsidiaries