Baidu Inc.
Beijing, Beijing, China · Founded 2000
10001+ employees · BIDU
Sourced & current · updated Jun 25, 2026Website
Baidu Inc. is China's leading internet search engine and a dominant force in the Chinese digital advertising technology ecosystem. Founded in 2000 and headquartered in Beijing, Baidu has evolved from a pure search engine into a comprehensive AI-powered technology conglomerate serving hundreds of millions of users daily. The company's core advertising platform leverages its massive search traffic to deliver targeted advertising solutions, including search ads, display advertising, video advert...
Where they sit
Stack tier: Core Platforms (S)
AI-Powered PlatformDemand Side Platform (DSP)Location-Based AdvertisingProgrammatic Platform
Dominant market leader in Chinese search advertising with 70%+ search market share; top-3 digital advertising platform in China by revenue
Ownership
Subsidiaries