AdRoll Group

Leading mid-market performance marketing and ABM platform with strong presence in e-commerce and B2B sectors

AdRoll Group operates as the parent company of two distinct marketing platforms: AdRoll, which focuses on e-commerce and direct-to-consumer brands with performance marketing solutions, and RollWorks, which specializes in account-based marketing (ABM) for B2B companies. The company provides a comprehensive suite of advertising tools including retargeting, prospecting, brand awareness campaigns, and cross-channel marketing across display, native, video, and social media platforms. Founded in 2007 as AdRoll, the company has evolved from a retargeting specialist into a full-funnel marketing platform. In 2018, the company restructured and created AdRoll Group as the parent entity, launching RollWorks as a separate B2B-focused brand. The platform leverages machine learning and AI to optimize campaign performance and audience targeting across multiple channels. AdRoll Group serves over 37,000 customers globally and has established itself as a significant player in the mid-market and SMB segments of the digital advertising ecosystem. The company's platform integrates with major e-commerce platforms, CRM systems, and advertising channels, making it accessible to businesses looking for growth marketing solutions without enterprise-level complexity or budgets.