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Tressie Lieberman

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Tressie Lieberman is Global Chief Brand Officer at Starbucks, a newly created role she took in October 2024. Before that she was Chief Marketing Officer of Yahoo from 2023 to 2024, joining from Chipotle. Earlier in her career she was vice president of digital innovation at Taco Bell.

Last updated Sep 27, 2026 by the ATDb Editorial Team · Connections updated Oct 6, 2026

In the news
Role
Global Chief Brand Officer
Company
Starbucks
Based
Seattle, Washington, United States
Connections
4

AI-drafted from public sources6 sources cited

Years in industry
15 years

Bio

Tressie Lieberman is Global Chief Brand Officer at Starbucks, a newly created role she took in October 2024. Before that she was Chief Marketing Officer of Yahoo from 2023 to 2024, joining from Chipotle. Earlier in her career she was vice president of digital innovation at Taco Bell.

Career

  • Chief Marketing Officer

    Yahoo · 2023–2024

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Loyalty Program StrategyFirst-Party DataPersonalized MarketingMobile MarketingCRM & Customer RetentionDigital Brand StrategyPerformance MarketingCustomer Engagement Platforms

Education

  • Bachelor's Degree, University of Southern California

Speaking topics

Loyalty and First-Party Data StrategyPersonalization at ScaleMobile-First MarketingThe Future of Customer EngagementBrand Building in the Digital Age

Recognition

Notable achievements

  • Named Yahoo's first Chief Marketing Officer under its new ownership (2023)
Connection details