Mark Grether
Mark Grether is SVP & General Manager of PayPal Ads at PayPal. He previously led YouTube's global advertising sales organization through its growth to over $30 billion in annual ad revenue and played a key role in positioning YouTube as a leading CTV platform. He also built Uber Advertising from an early-stage initiative into a scaled platform and contributed to advanced TV and programmatic advertising strategy at Xandr.
Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026
- Years in industry
- 15 years
Bio
Mark Grether is SVP & General Manager of PayPal Ads at PayPal. He previously led YouTube's global advertising sales organization through its growth to over $30 billion in annual ad revenue and played a key role in positioning YouTube as a leading CTV platform. He also built Uber Advertising from an early-stage initiative into a scaled platform and contributed to advanced TV and programmatic advertising strategy at Xandr.
Career
VP & General Manager, Uber Advertising
Uber · 2022-2024
VP, Global Advertising Sales
YouTube / Google · 2018-2022
SVP, Advanced TV & Programmatic
Xandr · 2015-2018
Expertise & education
Expertise
Education
- PhD, University (field unconfirmed)
Speaking topics
Recognition
Notable achievements
- Led YouTube's global advertising sales organization to over $30 billion in annual ad revenue
- Built Uber Advertising from an early-stage initiative into a scaled commerce media platform
- Spearheading PayPal Ads' offsite advertising strategy leveraging PayPal's transaction graph
- Played a key role in positioning YouTube as a leading CTV advertising platform