Manas Mittal

Manas Mittal is a product leader at Uber Ads focused on building and scaling Uber's advertising business, which sits at the intersection of mobility, delivery, and retail media. He has been instrumental in developing Uber's ad products that allow brands to reach consumers across the Uber and Uber Eats platforms, leveraging Uber's rich first-party data from hundreds of millions of users globally. His work spans performance advertising, sponsored listings, and audience targeting products that monetize Uber's unique position as a consumer super-app. Prior to his role at Uber, Mittal held product leadership positions at other technology companies, building expertise in consumer-facing platforms and monetization. His career trajectory reflects a broader industry shift toward first-party data-driven advertising as third-party cookies have declined, positioning him as a practitioner at the forefront of the retail and commerce media wave. At Uber Ads, Mittal has contributed to growing what has become a significant and fast-scaling advertising revenue stream for Uber, competing in the broader commerce media ecosystem alongside players like Amazon Ads, Instacart Ads, and DoorDash. His focus on product development for a platform with real-time intent signals — such as location, destination, and food ordering behavior — represents a distinctive approach to contextual and performance advertising.

Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026