Founder & CEO at Measure Protocol
Shim's track record as a serial entrepreneur who built and sold a landmark location measurement company, combined with his current work on ethical data ecosystems, makes him a highly notable figure in AdTech measurement and data privacy.
Last updated Apr 18, 2026 by jonholm
David Shim is the founder and CEO of Measure Protocol, a blockchain-based data marketplace focused on ethical consumer data collection. Previously he founded Placed, a location analytics company acquired by Snap Inc., where he built one of the most sophisticated mobile location measurement platforms in the industry. He is a recognized innovator in mobile measurement, location data, and privacy-preserving data collection.