D
David Shim
Founder & CEO at Read AI
Building AI-powered meeting and productivity intelligence at Read AI
Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Bio
David Shim is the Founder & CEO of Read AI, bringing to the role a deep background in data intelligence and measurement built across his career in AdTech. He previously founded Placed, a pioneering mobile location measurement platform, and served as VP of Location Measurement at Snap Inc. His work across these ventures established him as a leading voice in how data signals can be applied responsibly to drive business outcomes.
Previous Roles
Founder & CEO
Placed (2011-2017)
VP, Location Measurement
Snap Inc. (2017-2019)
Expertise
Mobile Location AnalyticsOffline AttributionConsumer Data MarketplacesBlockchain & Web3 Data InfrastructurePrivacy-Preserving Data CollectionMobile MeasurementProgrammatic AdvertisingFirst-Party Data Strategy
Education
- B.S., University of Washington
Notable Achievements
- Founded Placed, acquired by Snap Inc. in 2017 in a deal reported at over $135 million
- Built one of the industry's first scalable mobile location measurement and offline attribution platforms
- Founded Measure Protocol to create a blockchain-based, consent-first consumer data marketplace
- Helped establish location data as a core currency in mobile advertising measurement
Awards
Named to various AdTech innovator and entrepreneur lists by industry trade publications
Speaking Topics
Mobile location data and offline attributionEthical data collection and consumer consentBlockchain applications in market research and AdTechThe future of measurement in a privacy-first worldBuilding and scaling AdTech startups
Publications
- Various bylines and contributed articles on location data and mobile measurement in AdExchanger and industry trade press
Connections