Argyilan

Kristi Argyilan is one of the most recognized architects of the retail media revolution, best known for transforming Target's in-house media network into Roundel, a sophisticated and highly regarded retail media business that became a benchmark for the industry. Her work at Target demonstrated how retailers could leverage first-party data and owned media inventory to create compelling, measurable advertising products for brand partners, helping to legitimize retail media as a major channel within the broader AdTech ecosystem. Argyilan joined Uber in 2022 as President of Uber Advertising, tasked with building out the ride-share and delivery giant's advertising platform into a scaled media business. Her mandate encompasses leveraging Uber's unique first-party data — spanning mobility, delivery, and consumer behavior — to create targeted advertising solutions for brands. This role places her at the intersection of commerce media, mobility data, and programmatic advertising. Prior to her transformative tenure at Target, Argyilan held senior marketing and media roles at companies including Albertsons Media Collective and various agency-side positions, giving her a well-rounded perspective spanning both buy-side and sell-side advertising. She is widely regarded as a thought leader on retail media, first-party data strategy, and the future of commerce-driven advertising, and is a frequent speaker at major industry conferences including CES, Cannes Lions, and the IAB Annual Leadership Meeting.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026