Alex Hole
Alex Hole is a prominent figure in the European AdTech landscape, best known for leading Samsung Ads' commercial and strategic operations across Europe. In his role as VP of Samsung Ads Europe, he has been instrumental in positioning Samsung's advertising platform as a major player in the connected TV (CTV) and addressable TV advertising space, leveraging Samsung's vast installed base of smart TVs to offer advertisers unique first-party data and audience targeting capabilities at scale. Hole has built a reputation as a thought leader on the convergence of television and digital advertising, frequently speaking at industry events about the future of CTV, automatic content recognition (ACR) data, and the shift of TV budgets toward programmatic and data-driven channels. His work at Samsung Ads has helped brands and agencies understand how to activate against Samsung's proprietary viewership data in a privacy-conscious manner, particularly as the industry grapples with the deprecation of third-party cookies and the need for durable identity solutions. Prior to his tenure at Samsung, Hole held senior roles at other media and advertising technology companies, building deep expertise in digital media sales and strategy. His career trajectory reflects the broader industry shift from traditional digital display toward premium video and CTV environments, and he is widely regarded as one of the key voices shaping how European advertisers approach smart TV advertising.
Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026
- Years in industry
- 15 years
Bio
Alex Hole is a prominent figure in the European AdTech landscape, best known for leading Samsung Ads' commercial and strategic operations across Europe. In his role as VP of Samsung Ads Europe, he has been instrumental in positioning Samsung's advertising platform as a major player in the connected TV (CTV) and addressable TV advertising space, leveraging Samsung's vast installed base of smart TVs to offer advertisers unique first-party data and audience targeting capabilities at scale. Hole has built a reputation as a thought leader on the convergence of television and digital advertising, frequently speaking at industry events about the future of CTV, automatic content recognition (ACR) data, and the shift of TV budgets toward programmatic and data-driven channels. His work at Samsung Ads has helped brands and agencies understand how to activate against Samsung's proprietary viewership data in a privacy-conscious manner, particularly as the industry grapples with the deprecation of third-party cookies and the need for durable identity solutions. Prior to his tenure at Samsung, Hole held senior roles at other media and advertising technology companies, building deep expertise in digital media sales and strategy. His career trajectory reflects the broader industry shift from traditional digital display toward premium video and CTV environments, and he is widely regarded as one of the key voices shaping how European advertisers approach smart TV advertising.
Career
Senior Director, Samsung Ads Europe
Samsung · prior to VP role
Senior Sales & Commercial Roles
Various Digital Media Companies · pre-Samsung
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Scaled Samsung Ads' commercial operations across Europe, establishing the platform as a leading CTV advertising destination
- Positioned Samsung's ACR data as a differentiated first-party data asset for European advertisers navigating post-cookie identity challenges
- Regular keynote and panel speaker at major European AdTech and media conferences including Advertising Week Europe and DMEXCO