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19,178 articles covering the AdTech ecosystem
The case for and against bringing programmatic in-house
As more advertisers beef up in-house media operations, some are looking to the "final frontier" of programmatic.
In Q1, marketers pivot to spending backed by AI and measurement
Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.
In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last year was a blowout ad revenue year for Google, despite challenges from several quarters.
It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated.
Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized. The post It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated. appeared first on AdExchanger.
Cleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud
Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with the rapid growth of streaming viewership, CTV publishers have had their hands full, managing everything from programming and production to distribution contracts and relationships […] The post Cleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud appeared first on AdExchanger.
How OpenAI is using the Super Bowl to position ChatGPT as the Kleenex of AI
OpenAI shows how everyday people could code with ChatGPT’s new service called Codex. Its second Super Bowl commercial ran against those from several AI companies, including Google Gemini, Anthropic Claude, Meta and Amazon.
Ad Age statement on fraudulent website and fabricated article
Ad Age issues a statement regarding a fraudulent website and fabricated article.
Behind Levi’s cheeky Super Bowl ad
Levi’s first Super Bowl ad in 23 years is called “Backstory.”
Inside Coinbase’s Backstreet Boys karaoke party for the Super Bowl
CMO Catherine Ferdon and the client and agency creatives unpack one of the night’s most joyful, innovative ads.
Inside Cadillac F1’s moonshot Super Bowl ad and Apple partnership
Cadillac F1’s campaign includes a Times Square exhibition and “Shot on iPhone” ads.
Super Bowl 2026 ad review—the best and worst commercials
At Super Bowl LX, advertisers tried to bring their A game. Here’s how they fared.
Creatives React: Levi’s Keeps It Classy With All-Butts Super Bowl Ad
Get up offa that thing!
Super Bowl Hot Take: ‘He Gets Us’ Paints a Relatable Picture of Modern Life, But the Plot Has Holes
The ad effectively elicits a desire for 'less,' but fails to connect to its central message.
Creatives React: ‘He Gets Us’ Brings a ‘Flawlessly Executed’ Spot to Its 4th Super Bowl
Ad veterans have mixed feelings about how well the narrative fit the message.
Super Bowl Hot Take: Hims & Hers Shows Nerve When Most Brands are Backing Down
Telehealth company highlights how cultural conversations about food, health, and personal responsibility have shifted under the Trump administration
The 10 Best Super Bowl Ads of 2026
ADWEEK picks the best Super Bowl ads of 2026.
Salesforce Teams Up with MrBeast to Give Away $1 Million at Super Bowl 60
Salesforce partnered with MrBeast for a game of puzzles with the prize being a million dollars.
Omnicom Completes $13.25 Billion Acquisition of Interpublic Group
Omnicom Group has finalized its acquisition of Interpublic Group in a $13.25 billion all-stock transaction, creating the world's largest advertising holding company. The combined entity will have approximately $25 billion in annual revenue and enhanced capabilities in digital advertising, data analytics, and programmatic media buying.
Adobe Announces Real-Time CDP Integration with Major Retail Media Networks
Adobe has unveiled integrations connecting its Real-Time Customer Data Platform with retail media networks including Kroger Precision Marketing, CVS Media Exchange, and Albertsons Media Collective. The integrations enable brands to activate first-party data across retail media environments with improved targeting and measurement capabilities.
China's ByteDance Launches Global Ad Exchange Competing with Google and Amazon
ByteDance has launched a global programmatic advertising exchange through its Pangle platform, offering advertisers access to inventory beyond TikTok including third-party apps and websites. The move positions ByteDance as a direct competitor to Google's Ad Manager and Amazon's advertising infrastructure in the open web advertising market.
Australian Competition Regulator Mandates Ad Tech Transparency Requirements
Australia's ACCC has introduced mandatory transparency requirements for ad tech intermediaries, requiring disclosure of all fees, take rates, and algorithmic decision-making processes. The regulations also mandate independent audits of ad tech supply chains and give publishers access to detailed reporting on how their inventory is monetized.
Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning
Dunkin’s Super Bowl spot rejected the night’s earnest tone in favor of a loud, nostalgia-soaked sitcom parody—prompting creatives to debate whether its maximalist celebrity overload was a smart swing or too much indulgence.
Perplexity AI Launches Advertising Platform with First Brand Partners
Perplexity AI announced the launch of its advertising platform, introducing sponsored follow-up questions and paid media placements within its AI-powered search interface. Initial brand partners include Indeed, Whole Foods, Universal McCann, and PMG, marking a significant entry of AI search engines into the advertising marketplace.
Australian Competition Regulator Files Lawsuit Against Meta Over Fraudulent Ads
Australia's competition regulator filed legal action against Meta, alleging the company failed to prevent scam advertisements featuring fake celebrity endorsements from appearing on Facebook and Instagram. The lawsuit seeks penalties and injunctions requiring Meta to implement stronger ad verification systems.