China's ByteDance Launches Global Ad Exchange Competing with Google and Amazon

ByteDance has launched a global programmatic advertising exchange through its Pangle platform, offering advertisers access to inventory beyond TikTok including third-party apps and websites. The move positions ByteDance as a direct competitor to Google's Ad Manager and Amazon's advertising infrastructure in the open web advertising market.

ByteDance has launched a global programmatic advertising exchange through its Pangle platform, offering advertisers access to inventory beyond TikTok including third-party apps and websites. The move positions ByteDance as a direct competitor to Google's Ad Manager and Amazon's advertising infrastructure in the open web advertising market.