News
19,267 articles covering the AdTech ecosystem
Why Google Runs AI Mode On Flash, Explained By Google’s Chief Scientist via @sejournal, @MattGSouthern
Google's Jeff Dean explains why latency and cost make Flash Google's production tier for AI search, and why models are built to retrieve, not memorize. The post Why Google Runs AI Mode On Flash, Explained By Google’s Chief Scientist appeared first on Search Engine Journal.
ChatGPT Search Often Switches To English In Fan-Out Queries: Report via @sejournal, @MattGSouthern
Peec AI analyzed fan-out queries from 10M+ ChatGPT prompts and found 43% of background searches ran in English, even for non-English prompts. The post ChatGPT Search Often Switches To English In Fan-Out Queries: Report appeared first on Search Engine Journal.
EBay is buying Depop from Etsy in a bid to boost its fashion business
Depop has about 7 million buyers, 90% of whom are younger than 34, eBay’s CEO said.
Omnicom doubles its cost savings target and plans to exit some smaller markets and non-strategic businesses
The industry’s new agency giant offered a look at revenue, cost savings and plans to streamline its sprawling portfolio.
Omnicom Swings to $941M Q4 Loss After Closing IPG Deal
The company doubled its cost-synergy target to $1.5B and authorized a $5B buyback.
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplaces
8 creative campaigns to know about today
Dayforce reimagines work responsibilities, LinkedIn acknowledges its limitations and Stavros Halkias auctions Manscaped’s Super Bowl hairball.
Dentsu–profile, facts and figures
Ad Age Datacenter’s profile of Dentsu with facts, figures and agency company details.
Beyond models: The infrastructure powering agentic advertising
AI that truly works for advertising requires more than better-trained models—it requires a better-developed structure.
Nielsen’s TV and Streaming Ratings for January 2026
The cable viewing segment was the star of the month, with a +9% increase in viewership compared to December.
TikTok Reverses Plan to End Independent Shipping for U.S. Sellers
In an email to merchants, TikTok said Seller Shipping “remains unchanged,” pausing the earlier plan that would have required orders to go through its own logistics network.
Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market
Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for some of America’s biggest CPG brands. Companies like Procter & Gamble, Pepsi and Colgate-Palmolive are contending with cautious consumers and shrinking […] The post Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market appeared first on AdExchanger.
How QSRs are building on value marketing with pop culture, nostalgia
Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.
How Hefty is unifying its brand portfolio marketing with John Cena
The actor and retired pro wrestler explains why his authentic connection to the brand has made a 10-year relationship resonate with consumers.
Frosted Flakes remixes ‘90s jingle to reintroduce Tony the Tiger
The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.
Enterprise SEO Operating Models That Scale In 2026 And Beyond via @sejournal, @billhunt
Move SEO upstream into leadership decisions to safeguard visibility, enforce standards, and scale sustainable search performance. The post Enterprise SEO Operating Models That Scale In 2026 And Beyond appeared first on Search Engine Journal.
A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results via @sejournal, @hethr_campbell
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process. The post A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results appeared first on Search Engine Journal.
Are Citations In AI Search Affected By Google Organic Visibility Changes? via @sejournal, @lilyraynyc
An analysis of 11 impacted sites reveals a strong correlation between Google visibility losses and declining AI search citations, with ChatGPT hit hardest. The post Are Citations In AI Search Affected By Google Organic Visibility Changes? appeared first on Search Engine Journal.
Currys unveils social film mocking Canadian curling drama
Fabric Social created the video.
McCann London completes creative leadership line-up with Leo UK and NCA hires
James Millers, Charlotte Prince and Loriley Sessions are joining the agency.
Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger Advertising
Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms. The investment supports Adtelligent’s strategy to offer advertisers unified access to [...] The post Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger Advertising appeared first on ExchangeWire.com.
Hershey’s “The Real Gold” Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games
Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first major ad campaign since 2018 generated the strongest positive emotional [...] The post Hershey’s “The Real Gold” Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games appeared first on ExchangeWire.com.
MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio
Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients. To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...] The post MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio appeared first on ExchangeWire.com.
Telemundo’s Spanish-language FIFA programming is an advertiser’s dream
The network is bringing people together for the global cultural moment everybody will be watching.