Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market

Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for some of America’s biggest CPG brands. Companies like Procter & Gamble, Pepsi and Colgate-Palmolive are contending with cautious consumers and shrinking […] The post Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market appeared first on AdExchanger.