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19,383 articles covering the AdTech ecosystem
Why Most Enterprise SEO Operating Models Are Structurally Broken via @sejournal, @billhunt
Redesign enterprise SEO from a downstream audit function into an embedded capability that shapes structure and eligibility. The post Why Most Enterprise SEO Operating Models Are Structurally Broken appeared first on Search Engine Journal.
Google Zero Is A Lie
Uncover the truth behind the Google Zero narrative and its implications for traffic from Google Search and Discover. The post Google Zero Is A Lie appeared first on Search Engine Journal.
Axe ad shows football fan up for the (World) cup
Campaign created by Lola Madrid.
McDonald's outdoor campaign offers snapshots of nights out ending at the fast-food chain
Leo UK made the work.
The Survival of the Scarcest: Why AI Favours the Premium Publisher
In this op-ed, Aly Nurmohammed of Nodals take a look at why premium publishers still hold the cards oin the age of AI... The post The Survival of the Scarcest: Why AI Favours the Premium Publisher appeared first on ExchangeWire.com.
Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising
Vudoo, a global commerce media technology company has partnered with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, [...] The post Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising appeared first on ExchangeWire.com.
FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience
FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study. The new research reveals that viewers across Europe have bought into streaming TV, with many [...] The post FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience appeared first on ExchangeWire.com.
McDonald’s UK uses real camera rolls to show where nights often end up
Leo UK builds new campaign around real phone galleries that often lead to a McDonald’s stop.
Apple debuts new MacBooks with pair of rhythm-driven spots
The campaign pairs a jazz-inspired MacBook Pro performance piece with a tabs-filled MacBook Air story.
Graza gets ‘seriously serious’ about quality in deadpan spots with high drama
Ads from nice&frank and director Elliott Power turn obsessive condiment testing into stylized comedy.
A Freelancer’s Guide to Surviving and Thriving in the Ad Industry
Longtime freelancers and a recruiter share their advice for those entering a turbulent market and what it takes to make it work as a freelancer now.
Brooks Brothers Courts New Generation With Modern Take on Preppy Style
Brooks Brothers' 'Make It Yours' ushers brand into the future while honoring its heritage.
ADWEEK Brand Advantage: Race to World Cup and LA28 Will Expose Sports’ New Power Struggles
Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence.
Mr. Clean Returns From Retirement After Just 2 Weeks With a Product Glow-Up
The P&G brand is the latest to 'kill off' and resurrect a mascot.
Havas Bets on AI Veteran Sharona Sankar-King to Lead Proprietary Tech Push
Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.
How Gemini in Gmail changes inbox visibility for marketers
From authentication standards to sustained engagement, foundational email disciplines are becoming decisive in an AI-curated inbox. The post How Gemini in Gmail changes inbox visibility for marketers appeared first on MarTech.
6 post-purchase moments that shape customer lifetime value
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. The post 6 post-purchase moments that shape customer lifetime value appeared first on MarTech.
Hey B2Bs, don’t pass on connected TV
TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television. The post Hey B2Bs, don’t pass on connected TV appeared first on MarTech.
Revive old content to win in AI search
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it. The post Revive old content to win in AI search appeared first on MarTech.
Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. But for some time now, TTD has […] The post Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead appeared first on AdExchanger.
Content Creators Didn’t Kill Publisher Video. They Rebuilt The Ad Model
As audiences spend more time with creator-led video on YouTube and TikTok, the traditional publisher video stack looks out of touch. Those generic 30-second ad spots and low-effort reworks of existing creative to fit social feeds aren’t going to cut it with a social-native audience. Meanwhile, creator-led media companies are building ad businesses that resemble […] The post Content Creators Didn’t Kill Publisher Video. They Rebuilt The Ad Model appeared first on AdExchanger.
Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation via @sejournal, @martinibuster
Yoast SEO introduces a feature that consolidates site schema and disambiguates entities like authors, articles, products, and organizations. The post Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation appeared first on Search Engine Journal.
WPP Media hires global client president from Publicis
She will join on 17 March.
Why cockroaches and rats can sometimes win the day
Images are powerful tools in advertising but finding archetypal examples, without nuance or complexities, can really add to the work's impact.