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ADWEEK Brand Advantage: Race to World Cup and LA28 Will Expose Sports’ New Power Struggles | ATDb

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ADWEEK Brand Advantage: Race to World Cup and LA28 Will Expose Sports’ New Power Struggles

ADWEEK Brand Advantage: Race to World Cup and LA28 Will Expose Sports’ New Power Struggles

AdweekMarch 4, 2026Rebecca StewartRead original

Last updated Mar 4, 2026 by RSS Ingestion

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Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence.