News
21,117 articles covering the AdTech ecosystem
Kornit Digital Acquires PrintFactory to Accelerate the Industry’s Transition to Digital, On-Demand Production
Acquisition Strengthens Kornit’s Platform Strategy, Expanding Digital Access to the Global Screen-Printing Market and Advancing Connected Infrastructure Linking Demand, Production and Fulfillment Kornit Digital Ltd. (“Kornit Digital”, “Kornit” or the “Company”), a global pioneer in sustainable, on-demand, digital fashion and textile production, announced its acquisition of PrintFactory, a global Netherlands-based technology leader of cloud-native workflow, […]
AppWizzy Launches 2026 Web Application Development Research Survey Focused on AI-Driven Workflows
Annual AppWizzy study explores how AI tools, coding agents, and modern workflows are reshaping real-world web application development in 2026. For the fifth consecutive year, AppWizzy by Flatlogic has announced the launch of its annual research study examining how web applications are built in practice. The 2026 edition reflects a notable shift in the development landscape. […]
SugarCRM Unveils New Brand Identity as SugarAI, Declaring the Next Generation of CRM
Company introduces a bold vision for CRM as a system of action, helping revenue teams focus, decide, and act with confidence and clarity SugarCRM unveiled its new brand identity as SugarAI, marking a decisive shift in how the company and the industry creates the value of CRM. The new identity reflects the company’s transformation and […]
Judge Dismisses Trump’s Defamation Lawsuit Against Wall Street Journal Over Epstein Report
A federal judge dismissed President Donald Trump’s defamation claims against the Wall Street Journal over a report by the newspaper about a birthday letter purportedly written by Trump to convicted sex offender Jeffrey Epstein. Judge Darrin Phillip Gayles of the U.S. District Court for the Southern District of Florida on Monday said in a ruling […]
Popeyes bites into anime fandom with ‘One Piece’ collaboration
The tie-up with the long-running anime series includes an exclusive menu, merchandise and a giveaway.
How To Measure PPC Performance When AI Controls The Auction via @sejournal, @brookeosmundson
Measure PPC performance in 2026 with AI-driven auctions, smarter attribution, profit-based metrics, and reporting frameworks built for Google Ads automation and AI search. The post How To Measure PPC Performance When AI Controls The Auction appeared first on Search Engine Journal.
The Dangerous Seduction Of Click-Chasing
News publishers chasing SEO-driven clicks often sacrifice audience trust, and pay the price when rankings collapse. The post The Dangerous Seduction Of Click-Chasing appeared first on Search Engine Journal.
BT Group launches internal marketing agency co-led by Al Mackie
Agency covers creative advertising, alongside branding and strategy.
These AI ads have ‘lorem ipsum’ dialogue to stress the need for good stories
Gut Mexico City’s campaign for Purga Films emphasizes that in a world of perfect AI visuals, narrative will be key.
Gina Carfagno
Gina Carfagno has been named Chief Revenue Officer at Trustwise, where she will lead go-to-market and enterprise growth for its runtime controls for agentic AI across regulated industries.
Are you buying simplicity or dependency in CreativeOps?
What looks unified in CreativeOps can hide layered dependencies that affect cost, control and performance as your operation scales. The post Are you buying simplicity or dependency in CreativeOps? appeared first on MarTech.
What happens when sales drives your content
Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach. The post What happens when sales drives your content appeared first on MarTech.
Why marketing is now the operating system for growth
Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth. Marketing now determines how a company is discovered, interpreted and trusted by both people and the machines that increasingly guide their decisions. As a result, the role of marketing is expanding […]
Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys
Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad network, announced today, the company is pulling inventory from its TV stations, newspapers and digital news sites into one coordinated […] The post Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys appeared first on AdExchanger.
Kornit Digital Brings Global Apparel Leaders Together to Accelerate the Move Towards On-Demand Production
Expanding Digital Infrastructure and Connecting Demand Generation, Production, and Fulfillment at Global Scale Kornit Digital Ltd. (NASDAQ: KRNT “Kornit Digital”, “Kornit”, or the “Company”), a global pioneer in sustainable, on-demand digital fashion and textile production, announced more than 500 leaders from across the apparel ecosystem are gathering in Hollywood, Florida for Konnections 2026 – Powered by […]
Roblox to Launch ‘Kids’ Accounts for Users Ages 5-8, New Game Rating System
Roblox is again expanding its safety protocols for younger users with the launch of “Kids” accounts for those ages 5-8 and “Select” accounts for the 9-15 age range. The new age-locked tiers will launch in June and utilize the facial-estimation, age-check technology that Roblox began rolling out last year amid multiple lawsuits and complaints about […]
How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’
Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.
How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence via @sejournal, @Dixon_Jones
Research on language models reveals how brands win or lose in AI-generated recommendations based on association strength. The post How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence appeared first on Search Engine Journal.
Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow via @sejournal, @martinibuster
A recent announcement by Google signals the start of a massive change in how the internet and search work. The post Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow appeared first on Search Engine Journal.
Papa Johns ad spotlights the development of its sourdough
It was created by Bicycle Studio.
Feral and Chuckles Studios sign deal on in-house production
Agreement is for two years.
Premier Inn hires SNL UK star for social campaign on sleep science
Al Nash features in the social films, which follow renewed brand positioning.
Polarisation: problem or opportunity?
With UK culture increasingly polarised, finding a central edge can help marketers drive engagement without stoking tribalisation
Freely Opens Up to CTV OS Partners’ FAST Channels with ‘Spotlight Channels’
Freely, the free streaming service launched by the UK’s public service broadcasters (PSBs), today announced the launch of 'Spotlight Channels', a new initiative which will allow the service's CTV operating system partners to embed their free ad-supported streaming TV (FAST) channels in Freely's live interface. Freely launched in the UK just under two years ago, Read More