News
21,117 articles covering the AdTech ecosystem
American Express Rolls Out New Tools In Big Bet on Agentic Shopping
The financial giant’s developer kit aims to make AI-driven commerce mainstream.
How Google’s removal tools work for SEO and reputation management by Erase Technologies
A practitioner’s guide to deindexing, removal requests, and managing client search results. The post How Google’s removal tools work for SEO and reputation management appeared first on MarTech.
Marketing looks successful, but misses what matters
Marketing's drift toward optics and internal validation, leaves teams disconnected from revenue and the fundamentals that drive real growth. The post Marketing looks successful, but misses what matters appeared first on MarTech.
Curation Is Changing Programmatic — But Not Always For The Better
For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about where their media dollars actually go, and those questions increasingly come from mid-market agencies that would historically rely on DSPs to manage the complexity of […] The post Curation Is Changing Programmatic — But Not Always For The Better appeared first on AdExchanger.
Ecer.com: Redefining the Future of Cross-Border B2B with a Mobile-First Ecosystem
In the traditional foreign trade model, cross-timezone communication and physical factory inspections often resulted in grueling decision cycles and high costs. That landscape is being radically transformed by the rise of the mobile internet. The Mobile Efficiency Leap Recent data reveals that over 70% of international buyers now utilize mobile devices as their primary tool […]
Publicis grows 4.5% in Q1 as Arthur Sadoun pans “squeeze to please Wall Street”
The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.
Campaign In-House Agency Awards 2026 opens for entries
The first deadline is 21 May.
Brita appoints new UK media agency
Appointment follows a competitive pitch.
Media Smart and AA roll out pre-local elections revamp of political ads awareness drive
Advertising Association and Media Smart seek to educate first-time voters.
Brand Marketer of the Month—Eli Lilly CMO on bringing health into cultural moments and challenging obesity stigmas
Eli Lilly CMO Lina Polimeni is broadening the pharma brand’s awareness, including by running ads during March Madness, the Olympics and the Academy Awards.
Pacvue Enters AI Agent Race With Amazon-Focused Tool
With Pacvue Agent, the company aims to provide a more specialized agentic tool for managing ad budgets. It's also aiming to catch up with competitor Skai, which launched an agent in April 2025.
AI Won’t Transform Your Business. Your Data and Systems Will.
Eighty-eight percent of organizations are now using AI in at least one business function. Only 34% are genuinely rethinking how their business operates around it. And just 20% have seen real revenue growth from their investments. That gap is not a technology problem. It’s a readiness problem. Most organizations are dropping AI onto broken data, […]
Envisionit Names Tiffany Kirby President and Chief Growth Officer
Envisionit named Tiffany Kirby President and Chief Growth Officer, expanding her mandate to lead the agency into its next phase of growth as the marketing industry reaches an inflection point. Since joining in 2022, Kirby has driven double-digit growth year over year by doing something most agencies still can’t: delivering truly integrated solutions across brand, […]
zMaticoo SDK 2.0 Officially Released: Full Technical Breakthroughs for Global Ad Monetization
Fresh off its successful offline event recently, zMaticoo has officially launched zMaticoo SDK 2.0, a comprehensively upgraded programmatic ad monetization SDK designed for global mobile developers. The event brought together industry professionals from Google, PubMatic, Tencent and other leading companies for technical exchanges and ecosystem collaboration. Backed by proprietary AI algorithms and deep learning models, SDK 2.0 has been […]
Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency
In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest impact on how ad tech is [...] The post Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency appeared first on ExchangeWire.com.
Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices
In today’s Digest, we look at the FTC moving toward a settlement in an ad boycott investigation, the Massachusetts Supreme Judicial Court ordering Meta to face a youth addiction lawsuit, and YouTube raising Premium prices. The post Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices appeared first on ExchangeWire.com.
OpenX Repositions as The Intelligent SSP™ to Simplify Advertising
OpenX, The Intelligent SSP, today (14th April, 2026) unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company also refined its commitment to make media [...] The post OpenX Repositions as The Intelligent SSP™ to Simplify Advertising appeared first on ExchangeWire.com.
Publicis Groupe Grows for 20th Straight Quarter, But Momentum Slows
Conflict in the Middle East weighed on the Group’s revenue growth.
How responsible are brands for online safety on social platforms?
The Campaign Podcast features a discussion on harmful social media content and urges brands to demand transparency.
Arthur Sadoun reassures Publicis that layoffs and asset sales aren’t its playbook
Publicis recently won Microsoft’s media account and signed an agentic AI partnership with the tech giant.
Nespresso’s Gen Z Glow-Up: Dua Lipa, Iced Drinks, and a Bold New Visual World
Behind Nespresso's big brand overhaul to reach Gen Z, including Dua Lipa as ambassador and a colorful redesign
JCPenney Brings Its Battle Against Fashion Elitism to Women’s Basketball
JCPenney breaks into women's sports with Inside Lane, an extension of its message that great style doesn't have to cost a fortune.
Inside The Trade Desk’s programmatic power struggle
The Trade Desk faces rising tensions with agencies over transparency — and more importantly, programmatic control.
Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’
So many exits, so much confusion in a buyer's market.