Curation Is Changing Programmatic — But Not Always For The Better

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about where their media dollars actually go, and those questions increasingly come from mid-market agencies that would historically rely on DSPs to manage the complexity of […] The post Curation Is Changing Programmatic — But Not Always For The Better appeared first on AdExchanger.