News
15,209 articles covering the AdTech ecosystem
AI Is Giving CMOs Their Power Back With Sumit Virmani of Infosys
How to position yourself as a transformation partner, not a marketing operator.
Anderson Cooper Departs CBS News’ 60 Minutes
Cooper’s exit comes as CBS News continues to evolve under its new editor-in-chief, Bari Weiss.
Unilever changes its brand discovery calculus with Google Cloud AI pact
A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.
Google Text Ad Click Share Rises Sharply In Some Verticals via @sejournal, @MattGSouthern
An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year. The post Google Text Ad Click Share Rises Sharply In Some Verticals appeared first on Search Engine Journal.
Why agencies are rushing into ChatGPT ads despite limited measurement
OpenAI’s pilot program for ChatGPT ads entices brands with promises of an advantage in the future of AI and agentic commerce.
Ludacris and the Hawks’ Tony Ressler on Atlanta’s Rise to a Marketing, Music, and Sports Powerhouse
Culture, community, and the business mechanics behind Brandlanta.
Marzetti’s Michael Reda on Omnichannel Growth and Building Brands Beyond the ‘Host Food’
Plus, how Marzetti approaches discovery in a digitally influenced world.
Hard Reset: How Lenovo Is Redefining AI PCs, Edge Computing, and Trust
Plus, what Lenovo wants customers to understand about the next era of AI.
PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans
Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.
Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres
The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.
Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why via @sejournal, @MattGSouthern
Courts ruled against Google, regulators push forward, and appeals loom. Here’s where every proceeding stands and what it signals for search and monetization. The post Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why appeared first on Search Engine Journal.
The Science Of How AI Pays Attention via @sejournal, @Kevin_Indig
An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats. The post The Science Of How AI Pays Attention appeared first on Search Engine Journal.
National Cyber Security Centre campaign shows firm on the Moon to escape hackers
M&C Saatchi Group UK made the campaign.
Andrex account shifts from FCB London into McCann
FCB London won the Kimberly-Clark business in 2019.
Uncommon unveils rigged claw machine for London Fashion Week
The claw machine will be on display at Moco Museum London.
Week in Charts: Roku’s DSP Strategy, AI’s Impact on UK Agency Headcount, and AppLovin’s Stock Price Decline
In this week's Week in Charts, Roku's DSP strategy, AI's impact on UK agency headcount, and AppLovin's stock price decline. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week AI-Driven Ad Spend to Make Read More
Silverpush & Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube & Context
Silverpush, the contextual intelligence company, today (17th February, 2026) released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analysed [...] The post Silverpush & Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube & Context appeared first on ExchangeWire.com.
“Omnichannel planning has become a living system.”: Yaron Tomchin, CEO, Mobupps
We meet Yaron Tomchin, CEO at Mobupps, to discuss the omnichannel landscape and how innovation has turned media planning into a far more dynamic process… Mobupps Mobupps is a global frontrunner in mobile advertising and technology solutions. With a legacy spanning over [...] The post “Omnichannel planning has become a living system.”: Yaron Tomchin, CEO, Mobupps appeared first on ExchangeWire.com.
StreetEasy’s new ads invite NYC dwellers to ‘Be a Forever New Yorker’
Mother New York’s campaign focuses on commitment, community and the idea of NYC as a lifetime address.
Depop - Money Amend - 30s
Folgers Turns Its Iconic Jingle Into a Wake-Up Anthem for a New Generation
Folgers remixes its classic jingle with decades of hit songs about waking up.
LinkedIn Trades Corporate Polish for Laughs in New Brand Platform
LinkedIn leans into humor to tell a unified story about its products and brand.
How to use CRM data to target the right B2B audiences
B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles. The post How to use CRM data to target the right B2B audiences appeared first on MarTech.
How to wreck your brand in 30 seconds
Ring's 'terrifying' Super Bowl ad resulted in people disconnecting or destroying the device. The lesson for marketers goes way beyond 'Don't do that.' The post How to wreck your brand in 30 seconds appeared first on MarTech.