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21,108 articles covering the AdTech ecosystem
Vella Bioscience’s Joy Allen-Altimare makes femtech relatable
Femtech brand president Joy Allen-Altimare made Ad Age's Tech Power List 2026 for her work modernizing marketing.
Jyoti Vaidee is creating automated ad products for brands on Reddit
Jyoti Vaidee has been named a 2026 Ad Age Tech Power List honoree.
Vurvey Labs’ Chad Reynolds builds AI personas for brands and agencies
The founder and CEO made the 2026 Ad Age Tech Power List for developing virtual consumers that challenge marketers.
Rembrand’s Omar Tawakol finds brands a place in CTV through AI
The CEO of Rembrand is a 2026 Ad Age Tech Power List honoree after leading a merger with Spaceback.
2026 Ad Age Tech Power List
Ad Age’s 2026 Tech Power List features the industry’s boldest leaders, each responding to the structural changes reshaping advertising. These 20 honorees are guiding brands into a new reality, one in which AI gatekeeps relationships with consumers and machines run marketing.
JPMorganChase’s Tracy-Ann Lim leads ad tech transformation at the bank
The global chief media officer is among the 2026 Ad Age Tech Power List honorees for pursuing AI and ad tech initiatives.
Jenny Lewis turned The Knot Worldwide into an AI commerce powerhouse
Jenny Lewis, who recently joined Rivian, has been named a 2026 Ad Age Tech Power List honoree.
Natalie Silverstein is writing the playbook for AI-powered creator marketing
Natalie Silverstein has been named a 2026 Ad Age Tech Power List honoree.
Dstillery’s Melinda Han Williams puts agentic AI into programmatic ad tech
The chief data scientist made the 2026 Ad Age Tech Power List for her work in bringing AI to ad markets.
How Drew Panayiotou built a marketing engine at Keurig Dr Pepper
Drew Panayiotou, chief marketing officer at Keurig Dr Pepper, has been named a 2026 Ad Age Tech Power List honoree.
Denise Persson took Snowflake’s AI to the Olympics
The chief marketing officer made the 2026 Ad Age Tech Power List for her work launching AI enterprise products.
How Anomaly’s Chris Neff embedded AI into work for Chevy, Google and Visa
Chris Neff has been named a 2026 Ad Age Tech Power List honoree.
Marketers From Adobe and Whirlpool Share What They Wish They Knew Starting Out
As the Effie Lions Foundation kicks off its inaugural Voices of the Future program, top marketers share what mentorship has meant to them.
5 Controversies Cannes Lions Would Rather Forget
After a festival full of scandal in 2025, we revisit some of the biggest Cannes controversies of all time
Dataiku Launches Cobuild on Snowflake: From Prompt to Production-Ready AI Workflow, Inside Snowflake
Dataiku pairs Snowflake Cortex AI with Dataiku’s agentic builder, helping more customers turn business intent into governed AI agents and workflows on the Snowflake AI Data Cloud Dataiku, the Platform for AI Success, announced the launch of Cobuild on Snowflake, a new way for joint customers to turn natural-language intent into governed AI agents and […]
The Zero-Click Content Trap and How to Win When Platforms Won’t Link Out
Referral traffic no longer tells the full story of content performance. You may publish useful blog posts and share sharp posts, yet still see fewer website visits. A zero-click content strategy helps you build value inside feeds, search results, communities, and AI-led discovery spaces. The goal is to create trust before the click and guide […]
Augury Shaping the Future of Production with the Industrial AI Workforce
Leveraging Google Cloud and AVEVA, Augury’s role-based agents are being tailored to the daily workflows of reliability, maintenance, and operations teams. Augury, a leader in industrial AI solutions for manufacturing, shared its progress in developing the Industrial AI Workforce. Built on top of Augury’s proven Machine Health solution, new, role-based AI agents are designed to […]
Threats to Domestic Broadcasters Are Threats to Our “Cultural Identity” – Buy-Side View with Medialab’s Jon Manning
The rise of Big Tech-backed video services has given us more content than ever, but Jon Manning, Director of Advanced TV at Medialab, argues that domestic broadcasters help shape our cultural identity - and if our media habits are dictated by tech giants, that identity is at risk. In this edition of the Buy-Side View, Read More
AMV BBDO appoints Andre Sallowicz as executive creative director
He leads global creative across the agency’s Mars Petcare portfolio.
‘I Don’t Think I’m A Data Broker’ Is Not A Defense
Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree. “‘I’m not a data broker’ – that’s probably what a lot of you in this room think,” said Tony Ficarrotta, VP and general counsel of the Network Advertising Initiative, addressing a small group […] The post ‘I Don’t Think I’m A Data Broker’ Is Not A Defense appeared first on AdExchanger.
Inside The Trade Desk’s Claude-powered campaign agent
The Trade Desk is using Claude to build campaigns. That’s just the start of it.
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
Although no deals have been cut yet, outcomes will be a major factor in this year's negotiations, while complicating factors include measurement and flexibility.
Influencer boost budgets are throwing gas on social video spending fire
A rise in social video spending is being accelerated by the use of paid media to amplify the reach and effectiveness of influencer activity.
The Economist prepares for a two‑track internet: one for humans and one for AI agents
The Economist is testing agent-readable versions of content that already sits outside its paywall, as it prepares for "two versions of the web."