News

EXCLUSIVE: A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety

The Elon Musk-owned platform is pitching advertisers on Grok for brand safety—just weeks after the chatbot flooded the platform with nonconsensual deepfakes of real users.

Paramount Scores a Top Sports Ads Exec From Amazon Ahead of Upfront

Amazon Ads confirmed Danielle Carney has left the company.

Google Clarifies How It Picks Thumbnails For Search, Discover via @sejournal, @MattGSouthern

Google updated its Image SEO and Discover documentation to explain how schema markup and the og:image meta tag influence thumbnail selection. The post Google Clarifies How It Picks Thumbnails For Search, Discover appeared first on Search Engine Journal.

Agencies should shift to solution-led pricing models, global agency body says

VoxComm’s guidance aims to help agencies reap the rewards for helping brands grow in light of AI.

Hoka x Foot Locker - Right Shoe, Wrong Gucci - 33s

16 creative campaigns to know about today

The Ad Council invents a new term around teen mental health, and Heineken premieres a documentary about saving a pub in Ireland.

Modelo - The Mark of a Fighter - Pursuits - 30s

Modelo - The Mark of a Fighter - Milestones - 30s

Modelo - The Mark of a Fighter - Hustles - 30s

Modelo - The Mark of a Fighter - Hard Work - 30s

NPR swaps its letters for ‘Who,’ ‘How’ and ‘Why’ in campaign about curiosity

The Mischief work is both brand exercise and public statement at a time of political pressure on public media.

NASCAR - Nascooler - 42s

Living With Bracketbrain - 1m

Are You Ready To Kick It MLS Is Back - 30s

FIFA Talent - Open Gate - 55s

The Runners - Saucony - 4m15s

Advertisers Will Soon Be Able to Buy ChatGPT Ads Through Criteo

The company is the first adtech firm to plug in.

Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA

CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

Merrell’s first global brand platform looks to redefine the outdoors

The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern life.

Kantar Media enters new era as Fifty5Blue following $1B sale

Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence.

Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.

Why SEO Now Depends on Citation-Worthy Content [Webinar] via @sejournal, @hethr_campbell

How Content Marketing Drives Visibility in AI Search How do you get your content to be the kind that LLMs recognize, reference, and recommend? AI-powered search experiences like ChatGPT, Gemini, Copilot, and Google AI Overviews are changing how people discover brands and content. Instead of blue links on a results page, these systems generate answers that selectively cite the brands and sources they trust. This shift is creating both opportunities and risks for many marketers…  Traditional SEO still very much matters, but visibility now depends increasingly on how your brand and content are mentioned, cited, and understood across the entire […] The post Why SEO Now Depends on Citation-Worthy Content [Webinar] appeared first on Search Engine Journal.

YouTube’s AI Slop Problem And How Marketers Can Compete via @sejournal, @MattGSouthern

"AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy. The post YouTube’s AI Slop Problem And How Marketers Can Compete appeared first on Search Engine Journal.

Information Retrieval Part 4 (Sigh): Grounding & RAG

Explore information retrieval grounding and retrieval augmented generation to enhance LLM outputs with trustworthy sources. The post Information Retrieval Part 4 (Sigh): Grounding & RAG appeared first on Search Engine Journal.