News
21,102 articles covering the AdTech ecosystem
Sigma Raises $80 Million Series E, Doubles Valuation to $3 Billion
New investors include Princeville Capital, Databricks Ventures, ServiceNow Ventures, and Workday Ventures. The round comes after Sigma surpassed $200 Million ARR and announced more than 100% year-over-year growth in the latest fiscal year. Sigma, the AI Apps and agentic analytics platform, announced the closing of $80 million in Series E financing at a $3 billion […]
Newly Expanded Elton John Impact Awards Honoring LGBTQ Trailblazers and Allies Unveiled: Recipients Include Chappell Roan, Laverne Cox, Melissa Etheridge
Music icon Elton John already had an award named after him. Now it has become a bigger awards program: The Elton John Impact Awards, which are being presented to influential members of the LGBTQ+ community and prominent allies. The Elton John Impact Awards, created by iHeartMedia and consumer packaged goods giant P&G, will launch June […]
It Works Until It Doesn’t: AI Content Strategies That Backfire via @sejournal, @lilyraynyc
Scaling content with AI looks like an SEO win until it doesn't. Data from 220+ sites shows a familiar boom-bust pattern Google has seen before. The post It Works Until It Doesn’t: AI Content Strategies That Backfire appeared first on Search Engine Journal.
Croud names Callum McCahon as chief strategy officer
Role works across Born Social and Croud in EMEA and the US.
War Child appoints BigSmall for strategic brand refresh
Agency appointed following a competitive pitch.
Nagmeh Taheri leaves Omnicom Media
Chief growth officer to leave the network following Omnicom's acquisition of Interpublic Group.
Brand body language: the new make or break
What is your brand saying beyond its messaging?
Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches
From Liverpool to Hong Kong, consumers lined up for days to buy a £300 pocket watch on a lanyard. The Royal Pop's sellout suggests Gen Z consumers are investing and splurging on highly-curated collectibles – especially when it's luxury.
Crown Estate seeks marketing agencies in £9.7m RFP
The Crown Estate has issued a B2B brief for marketing and comms agencies to support its workplace, retail, and food and beverage portfolio.
Ancestry ad encourages exploration of unknown family history
Joan London made the work.
2027 Ad Age Best Places to Work
Learn about the 2027 Ad Age Best Places to Work program, recognizing top employers across marketing, media, advertising and ad tech.
Inside self-care app Finch’s charming animated spot about just getting by
Weirwork’s Kevin Weir and animator Kirsten Lepore discuss the making of “Whatever It Takes to Get Through the Day.”
How Gen Z is rewriting the rules of sports fandom
The new Gen Z sports ecosystem offers attention, trust and context.
McDonald’s photocopied its lunch menu to promote office delivery
TBWA\Paris campaign sent scanned images to thousands of office workers to promote delivery at work.
2026 Healthcare Marketing Impact Awards
Learn about the 2026 Healthcare Marketing Impact Awards from Ad Age and Modern Healthcare, honoring impactful healthcare advertising, marketing and communications campaigns.
BBH USA made 250 unique Lego sheep in cute collectible drop for staffers
Ryan Atkinson, the agency’s head of design, spearheaded the project to celebrate Ad Age’s A-List.
DoorDash Brings On Ex-Amazon Exec as New CMO
Tim Castree takes over the role from Kofi Amoo-Gottfried
How to make your content visible to AI buying agents
As AI agents start shortlisting vendors, structured, machine-readable content will determine which brands even get considered. The post How to make your content visible to AI buying agents appeared first on MarTech.
AI made marketers faster, but organizations stayed the same
AI tools improved how specialists work, but most organizations still operate through the same approvals, handoffs, and bottlenecks. The post AI made marketers faster, but organizations stayed the same appeared first on MarTech.
‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.
These AI Agents Want To Handle All The Annoying Parts Of Media Buying
It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running QA checks and drafting explanations for clients when metrics don’t line up. “Inside of the platforms, it’s AI everywhere – but […] The post These AI Agents Want To Handle All The Annoying Parts Of Media Buying appeared first on AdExchanger.
WiseStamp Launches the Industry’s First AI-Powered Email Signature Platform, Eliminating the Gap Between Brand Design and Instant Deployment
The world’s leading email signature management platform introduces its AI offering, giving marketing leaders the power to create and deploy brand-perfect signatures without a designer, a developer, or a single line of code. WiseStamp, the world’s leading email signature management platform, announced the launch of its AI offering, including AI Designer, Template Gallery, and enhanced […]
Celerity Outlines Benefits and Use Cases of Business Messaging
Evolving market conditions, regulatory developments, AI and emerging technologies drive a hybrid approach to SMS, RCS for Business and WhatsApp for Business When it comes to business messaging, selecting the right channel between SMS, WhatsApp for Business and RCS for Business can mean the difference between overlooked outreach, memorable engagement, and missed critical communications. Savvy […]
transcosmos introduces AI into customer consultation processes for contact center services in South Korea
Structured four-stage, AI-driven consultation model enhances efficiency and generates business insights transcosmos announced that it has introduced an AICC (AI Contact Center) service model for its contact center services in South Korea, applying AI across the entire customer consultation lifecycle—from initial contact through post-interaction data analysis. Under this model, the customer consultation process has been […]