News
15,419 articles covering the AdTech ecosystem
Firefox - More Fire More Fox - 35s
Fandango - Role Players - 15s
Patrón enlists Guillermo del Toro for a cinematic take on a tequila pour
Created with BBH USA, a new spot was painstakingly designed to mirror the client’s approach to tequila making.
Häagen-Dazs - Let's Grab a Pint - 15s
Costco Adds Adtech Firm Moloco to Scale Retail Media Network
A new ad format aims to improve relevancy.
New Report ‘Brings the Receipts’ on ROI of Women’s Sports Ads
WPP Media's Women's Sports Playbook shows surging ad spend, higher engagement, and premium audiences.
The real GTM advantage is owning language and signal
Most deals are decided before the funnel starts, and marketers who don’t own buyer language and signal are losing before they even start. The post The real GTM advantage is owning language and signal appeared first on MarTech.
The age of the AI shopping agent isn’t here… yet
Grant Deken from Klaviyo discusses how AI is changing the way consumers shop. But will it ever change how they make a purchase? Most likely, yes. The post The age of the AI shopping agent isn’t here… yet appeared first on MarTech.
Marketo deprecates SEO feature in latest release notes
The February 2026 Marketo Engage release notes cover sunsetting the SEO tool and new AI-powered content features for Email Designer. The post Marketo deprecates SEO feature in latest release notes appeared first on MarTech.
3 ways to reduce bias in AI with better context
AI bias often starts before the model runs. Missing context, flawed prompts and assumptions distort outputs. Here's how to correct them. The post 3 ways to reduce bias in AI with better context appeared first on MarTech.
DIDWW Integrates phone.systems Cloud PBX With ActiveCampaign CRM
DIDWW, a global telecom provider of premium-quality SIP trunking and two-way SMS services, has announced a new integration between its cutting-edge cloud PBX, phone.systems™, and ActiveCampaign CRM. Designed to help businesses streamline customer communications, this integration synchronizes contact data, automatically logs calls, and provides deeper visibility into customer interactions – all within a single connected […]
Nintex Unveils Agentic Business Orchestration Capabilities to Scale AI-led Automation Across Organizations
Nintex unveils new native AI capabilities that enable organizations to build and orchestrate AI agents alongside people, workflows, and systems Nintex, a global leader in agentic business orchestration, announced Nintex Agent Designer and Nintex Orchestration, new agentic AI and business orchestration capabilities available to select customers natively in Nintex CE. Together, these help organizations design and […]
Reply Announces a Partnership With Mistral AI to Develop Sovereign and Enterprise-grade Artificial Intelligence Solutions
Reply announced a new partnership agreement with AI leader Mistral AI aimed at accelerating the adoption of local, customisable, secure and enterprise-grade generative AI solutions at scale. At the core of the collaboration is a shared vision of frontier AI, designed to enable organizations to adopt AI solutions while ensuring data control, protection of sensitive information, compliance with regulatory requirements and […]
UST Extends Tricentis Partnership Across APAC, with Expanded Focus on Australia and New Zealand
Partnership offers greater access to outcome-driven engineering solutions and strengthens UST’s presence in two critical markets UST, a leading AI and technology transformation solutions company, announced the extension of its longstanding partnership with Tricentis to new markets across the Asia-Pacific region. The partnership is focused on supporting organisations in Australia and New Zealand through enterprise-scale […]
AdsDrama Introduces Short Drama Advertising Platform Amid Growth in Digital Content Monetization
AdsDrama, a digital platform focused on short drama content and online advertising, has introduced an ecosystem designed to integrate content distribution, advertising services, and user participation. The launch comes as short-form video continues to expand globally, shaping how content is consumed and monetized across digital channels. What Is AdsDrama? AdsDrama is a platform centered on […]
SEO Vendor Secures Patent for Content Governance Architecture Required by AI Marketing Agents
SEO Vendor’s newly granted patent, the Dynamic Content Generation Method (US 12,572,752 B2), enables AI agents to produce brand-governed content autonomously. SEO Vendor, a white-label SEO platform serving digital marketing agencies, announced that the United States Patent and Trademark Office has granted US Patent 12,572,752 B2, “Dynamic Content Generation Method,” on March 10, 2026. The […]
MorningAI Appoints CPG Veteran Tina Wung as Chief Growth Officer
Former AB InBev executives reunite to help brands turn AI into real revenue at MorningAI MorningAI, an AI platform built specifically for brands, announced the appointment of Tina Wung as Chief Growth Officer. In this role, Wung will lead go-to-market strategy, customer growth, and strategic partnerships as the company accelerates its mission to become the […]
Canto Deepens Commitment to Product-Led Brands with DAM for Products
A single connected system that gets product content to market faster and keeps it accurate everywhere it lives. Canto, the leader in AI-powered digital asset management, announced continued capability expansion of DAM for Products, its platform for brands that manage, launch, and sell physical goods. As product content complexity accelerates across ecommerce, social marketplaces, and […]
AI Development Company IIH Global Expands AI Development Services in the Global Market
Leading AI Development Company IIH Global launches advanced AI Development Services UK to help businesses scale with AI-driven solutions. IIH Global, a globally recognized AI Development Company, announced the expansion of its advanced development Services in UK, reinforcing its position as a trusted technology partner for businesses seeking intelligent, scalable, and future-ready solutions. As a […]
How Kraft Heinz’s NFL deal could help the marketer get back on track
The five-year partnership comes as the CPG giant recently paused plans to split its condiment and grocery businesses.
How Coca-Cola’s World Cup marketing is ‘de-averaging at scale’
North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity.
How To Use AI To Streamline Time-Consuming SEO Tasks via @sejournal, @coreydmorris
How SEO teams can reclaim time and budget by streamlining labor-intensive tasks with human-guided automation. The post How To Use AI To Streamline Time-Consuming SEO Tasks appeared first on Search Engine Journal.
Audio Advertising Awards 2026: shortlist announced
Bauer Media, Global, Acast and Fresh Air are the most shortlisted companies.
Bicycle London appoints first new-business and marketing director
New business was previously overseen by founders Henry Daglish and Pedro Avery.