News
17,857 articles covering the AdTech ecosystem
ADWEEK Sports Marketing MVPs 2026 Entries Now Open
Entries for ADWEEK Sports Marketing MVPs 2026 are now open. This award honors the biggest power players in the sports marketing industry using creativity, innovation, and charisma to build brands […]
Entries Are Now Open for ADWEEK Team Visionary Awards 2026
ADWEEK is currently accepting submissions for the 2026 Team Visionary Awards. A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a […]
How to unify and orchestrate your B2B data to drive revenue
Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more efficient revenue growth. The post How to unify and orchestrate your B2B data to drive revenue appeared first on MarTech.
Ateliere to Showcase Ateliere Motion at NAB in Collaboration with HCLTechnologies
Ateliere Creative Technologies announced it will present its latest platform, Ateliere Motion, at the NAB Show in partnership with HCLTechnologies. The announcement comes at a time when media companies are undergoing significant consolidation of content libraries and operations. However, many organizations are finding out that consolidation alone does not drive expected efficiencies. Without the right technology […]
Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service
Harmonic’s Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform Harmonic announced that DIRECTV is transforming its U.S. direct-to-home (DTH) video platform with Harmonic’s VOS® Media Software. Powering DIRECTV’s playout-to-delivery workflow, Harmonic’s cloud-native software reduces operational costs while enabling scalable, exceptional-quality video delivery for the service provider’s vast array of […]
Kanil PRwire Launches Dedicated PR Distribution Services for Indian Startups and D2C Brands Seeking Global Media Visibility
Indian Startup Kanil PRwire Brings Transparent, Proof-Based PR Distribution to Founders and D2C Brands Across India and Beyond There is no shortage of great ideas coming out of India. What has always been harder to find is the right platform to tell those stories to the world. Kanil PRwire, a PR and media distribution agency […]
The Bulleit Group Named One of the 100 Best PR Firms in the United States — A Specialist in AI, Startups, Robotics, and Frontier Technology
A PR firm specializing in AI companies, startups, robotics, and frontier technology. PRovoke Media has named The Bulleit Group as one of the 100 Best Agencies in the United States. This ranking evaluates public relations firms across consumer, healthcare, financial communications, public affairs, and technology. The Bulleit Group is a narrative systems and strategic communications […]
True North Social Expands Instagram Marketing Services to Help Brands Navigate Algorithm Changes and Content Evolution
True North Social, a Los Angeles-based digital marketing agency, has expanded its Instagram marketing services to address the platform’s evolving algorithm requirements and the growing demand for authentic, performance-driven content strategies. The agency’s enhanced approach combines data analytics, creative content production, and community management to help brands maintain visibility and engagement in an increasingly competitive […]
Clerk Chat Rebrands as Clerk AI, Doubling Down on Conversational AI Agents for Enterprise Voice and Messaging at Scale
Clerk AI (formerly Clerk Chat), the enterprise conversational AI platform for voice and messaging, announced it has officially rebranded to Clerk AI, reflecting the company’s accelerated focus on AI-powered agents purpose-built for performance marketing at scale. The rebrand marks a strategic evolution for the company, which has established itself as the leading platform for enabling […]
Television New Zealand Partners with Quickplay to Fully Transform Their OTT Platform, Evolving the Broadcaster into a World-Class Digital Platform
Quickplay announced that it has designed and implemented a comprehensive, cloud-native transformation of the Television New Zealand’s streaming platform, TVNZ+. The landmark project has been built on a new operating system, offering a suite of new services and leveraging AI tools to provide a more personalized experience for viewers. The technology overhaul will drive unprecedented […]
68 Million AI Crawler Visits Show What Drives AI Search Visibility via @sejournal, @martinibuster
Research on 68 million AI crawler visits show what SEOs should do to improve AI search performance The post 68 Million AI Crawler Visits Show What Drives AI Search Visibility appeared first on Search Engine Journal.
What Search Engines Trust Now: Authority, Freshness & First-Party Signals via @sejournal, @cshel
Trust in search is now dynamic, requiring ongoing authority building, content maintenance, and structured delivery to remain visible. The post What Search Engines Trust Now: Authority, Freshness & First-Party Signals appeared first on Search Engine Journal.
Google Lists Best Practices For Read More Deep Links via @sejournal, @MattGSouthern
Google has outlined best practices that can increase the likelihood of "Read more" deep links appearing. The post Google Lists Best Practices For Read More Deep Links appeared first on Search Engine Journal.
Elvis hires Claire Prince as head of entertainment
Prince was formerly head of branded entertainment at EssenceMediacom.
M&C Saatchi Group revenues fell by 7.3% in 2025
M&C Saatchi says revenue drop is due primarily to the US government shutdown, the US tariff fallout and “a tough macroeconomic environment”.
You want my trust? Start by making me laugh
While it may seem counter-intuitive, using humour is an effective way to build trust.
Cannes Lions to provide trained professionals to monitor safety at festival
Organisers have hired Good Night Out Campaign and X2 Consult.
Mother on global alignment, AI in pitching and the next era of advertising
The agency's leaders spoke with Campaign following the shop retaining its Creative Agency of the Year crown at Campaign’s Agency of the Year Awards last month.
Müller campaign celebrates yoghurt rituals
VCCP created the work.
M+C Saatchi Warns Middle East Conflict is Hitting Sports Revenues
Following years of political and economic turmoil, many brands have become more accustomed to continuing advertising through global crises. Agency CEOs generally give a nod to current events in their quarterly earnings, acknowledging the potential for future earnings to be hit, but nowadays they're less likely to forecast severe hits to their earnings as a Read More
Is your AI readiness a mirage? by AtData
Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, by models. The post Is your AI readiness a mirage? appeared first on MarTech.
3 KPIs that prove Marketing Ops drives revenue impact
The right metrics connect marketing operations to pipeline, efficiency and financial outcomes the C-suite recognizes. The post 3 KPIs that prove Marketing Ops drives revenue impact appeared first on MarTech.
Marketing investment is a capital allocation decision
ROAS and CPA targets don’t tell you where to invest. Use marginal returns and contribution profit to guide smarter capital allocation decisions. The post Marketing investment is a capital allocation decision appeared first on MarTech.
Unified commerce: Why it’s the next evolution of retail
The future of retail isn’t just AI; it’s AI that executes. Learn why unified commerce is the key.