News
21,118 articles covering the AdTech ecosystem
The Integrity Graph: The Missing Layer In Your AI Visibility Audit via @sejournal, @billhunt
AI can infer relationships from content, but first-party knowledge is more accurate. Here's why organizations need to own that layer explicitly. The post The Integrity Graph: The Missing Layer In Your AI Visibility Audit appeared first on Search Engine Journal.
Claude Is The Fastest-Growing AI Traffic Source, Per New Data via @sejournal, @MattGSouthern
Claude referral traffic has grown almost 4x this year, making it the fastest growing among AI platforms, though still the smallest source. The post Claude Is The Fastest-Growing AI Traffic Source, Per New Data appeared first on Search Engine Journal.
Google Search Sends 23% Of Queries To The Open Web via @sejournal, @MattGSouthern
New data shows most U.S. Google searches end without a click, with a shrinking share of traffic reaching websites outside Google's ecosystem. The post Google Search Sends 23% Of Queries To The Open Web appeared first on Search Engine Journal.
Hearst Launches AURA IQ to Speed Up RFP Responses
Two years ago, publishing group Hearst Magazines announced the launch of AURA, an in-house tool which ingests a range of contextual, behavioural, and commerce signals to help advertisers find audiences and target ads. First-party data tools have been a major focus in the publishing world over the past six years, helping media companies leverage the Read More
Advertising & Technology Leader Steve Simpson Joins Board of Advisors at DAIVID
DAIVID, the leading creative intelligence platform helping brands measure and optimise the effectiveness of their advertising at scale, today (11th June, 2026) announced that advertising and technology leader Steve Simpson has joined its board of advisors. Industry veteran Simpson will work [...] The post Advertising & Technology Leader Steve Simpson Joins Board of Advisors at DAIVID appeared first on ExchangeWire.com.
Bedrock & Advertible Close the Agentic Loop from Decisioning to Creative
Media buying ecosystem Bedrock Platform has partnered with Advertible, a creative infrastructure company, to create a closed agentic ad loop from decisioning to impression. With the introduction of the Creative Agent, powered by Advertible and orchestrated by Bedrock’s Pathfinder, agencies and brands can turn [...] The post Bedrock & Advertible Close the Agentic Loop from Decisioning to Creative appeared first on ExchangeWire.com.
UK Ranks Third Globally for World Cup Readership as Fans Flock to Tournament Coverage
New analysis from Taboola, a global leader in delivering performance at scale for advertisers, has revealed that British football fans are the third most engaged audience globally ahead of this year’s World Cup. With England and Scotland having qualified for this [...] The post UK Ranks Third Globally for World Cup Readership as Fans Flock to Tournament Coverage appeared first on ExchangeWire.com.
How Marriott’s media network extends beyond travel and measures results
One year after officially debuting Marriott Media Network, the hotel chain has grown its media partnerships with United Airlines and expanded its personalization offerings for advertisers.
The Cannes Lions creator playbook—how creators can turn a week on the Croisette into lasting partnerships
Ad Age spoke with 16 creators, talent managers and influencer marketing executives about how creators can extract maximum business value from Cannes.
CMOs and Cannes Lions—what award wins mean to modern marketers
Cannes Lions trophies are still valued, but only if award wins are linked to results.
QuikTrip soaks up the nostalgia in artful ‘Savor Summerhood’ spots
Laughlin Constable and Prettybird directors The Coles serve up a product message wrapped in the glow of summers past.
Dentsu is bringing back 360i—inside its push to win back work going to smaller agencies
360i, the digital agency that was folded to create Dentsu Creative four years ago, is returning as a dedicated unit within Dentsu.
PNC Bank spot sends a time traveler to correct history’s bad decisions
Arnold campaign uses historical hindsight and humor to reinforce the bank’s long-running “Brilliantly Boring” platform.
The most valuable signal in marketing is already in consumers’ hands
Mobile devices are living maps of intent, and marketers can gain valuable insights from them to build a richer understanding of customer needs.
Watch the newest commercials from Trivago, McDonald’s, Papa Johns and more
McDonald’s hypes its FIFA World Cup Meal and collectible “legendary cups” with a little help from David Beckham.
Noble People’s Mike McHale Brings Radio Cabinets Into the 21st Century
The experiential marketing leader behind Radio Blue revives Art Deco relics with new technology.
Nike vs. Adidas: Creatives Pick Who Wins the World Cup Ad Game
The real soccer rivalry is playing out in the ads.
American Eagle Taps Lamine Yamal to Reach a New Generation of Fans at the World Cup
American Eagle bets on Lamine Yamal's Gen Z appeal to score beyond the pitch.
Dentsu Revives 360i With Lean Team and Fixed-Fee Model
Storied search agency returns as a lean, AI-focused holdco solution
Virtual Vanguard Recap: Rethinking Privacy: Consumer Trust and Data Consent
While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth Egan’s research suggests we’ve been […]
Havas Acquires Youth Culture Agency Archrival to Expand Play in North America
Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.
AI skills: The next layer of marketing automation by Optmyzr
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system. The post AI skills: The next layer of marketing automation appeared first on MarTech.
The martech categories hit hardest by AI agents
The SaaStr API report card reveals which platforms are agent-ready — and which are at risk of being replaced The post The martech categories hit hardest by AI agents appeared first on MarTech.
Gartner finds CMOs spending more on digital and acquisition
CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value. The post Gartner finds CMOs spending more on digital and acquisition appeared first on MarTech.