News
21,118 articles covering the AdTech ecosystem
Google Is Adding Business Profile Tools To The Gemini App via @sejournal, @MattGSouthern
Google is adding a direct Google Business Profile connection and Business notebooks to the Gemini app, rolling out this month. The post Google Is Adding Business Profile Tools To The Gemini App appeared first on Search Engine Journal.
How State Farm is using AI to create timely social content during the NBA Finals
State Farm will use Google’s AI tools to make its stanchion pad speak with real-time comments during Game 4 of the NBA Finals.
Hollywood Studios Hope for Movie Home Runs With MLB Tie-In
Major League Baseball is exploring new ways to show players' off-field personalities.
Week of June 1 Morning News Ratings: GMA and Today Grow Across-the-Board
All three morning programs recorded week-to-week declines in total viewers.
Can ChatGPT Ads Get People to Buy? OpenAI Partners With LiveRamp to Prove They Do
ChatGPT advertisers can now use LiveRamp's Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store.
Over Two-Thirds of Consumers Will Ditch Brands They Don’t Trust
New study from McCann unpacks a growing consumer trust crisis
Week of June 1 Evening News Ratings: NBC News and CBS News Have All-Around Gains
ABC World News Tonight saw declines in total viewers.
Paris Hilton Dishes on How She Vibe Coded Her First App In Her Latest Deal With Google
The tech giant taps Hilton to make vibe coding more accessible to women.
Latin America’s World Cup Ads Have a Secret U.S. Brands Keep Missing
Many brands use creative tactics in Latin America that are steeped in local culture, and that many U.S. marketers might find surprising.
Why the World Cup Will Have In-Game Ads For the First Time
The new inventory, along with skyrocketing ticket prices, are a preview of how soaring rights fees are reshaping live sports.
OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp
The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data.
Introducing Centerprise AI: The Agentic Evolution of Data Integration and Management
A trusted data foundation that operationalizes enterprise data for production-grade AI systems, reliable analytics & natural language access. Astera announced the launch of Centerprise AI, the agentic evolution of its enterprise data management platform. Centerprise AI embeds a proprietary agentic harness across the data management stack, enabling data teams to design, test, and deploy data […]
Opsera Launches VIBEshift to Move AI-Generated Applications from Prototype to Production with a Single Command
New autonomous deployment agent eliminates the last mile between AI-generated code and production-ready software. Opsera, the leader in AI-powered software delivery, announced VIBEshift, a new autonomous deployment agent that turns AI-generated applications into production-ready software with a single command. VIBEshift lets developers, AI builders and enterprise teams eliminate the last mile between rapidly generated prototypes […]
How Paramount Games Studio Plans to Balance ‘Teenage Mutant Ninja Turtles,’ ‘Star Trek’ and More Top IP With New Original Ideas for Video Games
Paramount Skydance chief David Ellison — a self-professed gamer — has finally hit the restart button on Paramount’s gaming ambitions: His company unveiled Paramount Games Studio and splashy AAA title “Teenage Mutant Ninja Turtles: The Last Ronin” as its first project on June 5 during Summer Game Fest in L.A. The new division, led by […]
Underscore Talent Management Company Adds 20 New Hires (EXCLUSIVE)
Talent management firm Underscore Talent has announced more than 20 new hires across its comedy; sports and outdoor lifestyle; entertainment; beauty, lifestyle and fashion; and newly launched experts divisions. The company’s expansion comes amid an evolving media landscape, where creators, entertainers, athletes, comedians and experts are building businesses across content, brand partnerships, live experiences, intellectual […]
Xbox Chief Content Officer Matt Booty on Shifting Exclusivity Strategy, Working With Asha Sharma and Why ‘Blade’ and ‘Elder Scrolls 6’ Didn’t Make It Into Showcase
Xbox leadership shook up its strategy this week with the announcement that upcoming games “Gears of War: E-Day” and “Clockwork Revolution” would be exclusive to Xbox consoles and PCs. Following years of Xbox breaking down platform barriers for its games with competitors PlayStation and Nintendo under longtime chief Phil Spencer, the move was a radical […]
Amelia Dimoldenberg Expands Her Dimz Inc. Academy for Young Creatives in Its Second Year
“Chicken Shop Date” host and producer Amelia Dimoldenberg is expanding her Dimz Inc. Academy in its second year, with the goal of opening doors for the next generation of creative talent. This year, Dimz Inc. Academy is extending to a four-week free program and will offer paid work placements, industry mentoring and hands-on experience to […]
How Jelly Belly is repositioning its brand for ‘social epicureans’
The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara in 2023.
The problem for brands isn’t their marketing strategy — it’s their structure
Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf Anziska.
Accenture acquires Whalar agency to gain creator economy advantage
The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.
Why Your Product Feed Is An SEO Asset (And Who Should Own It) via @sejournal, @demirie
Feed, structured data, website: three layers, three teams, one goal. Here's the case for SEO taking a seat at the Merchant Center table. The post Why Your Product Feed Is An SEO Asset (And Who Should Own It) appeared first on Search Engine Journal.
SEO Panel Agrees: Brand Is The New Backlink For AI SEO via @sejournal, @martinibuster
WordCamp SEO panelists say AI visibility depends less on chasing clicks and more on branding, clarity, entity optimization, and structured data. The post SEO Panel Agrees: Brand Is The New Backlink For AI SEO appeared first on Search Engine Journal.
What The Future Of Google Looks Like
Search is diversifying fast. Google's financials, AI Mode growth data, and Discover's potential reveal what's really coming next. The post What The Future Of Google Looks Like appeared first on Search Engine Journal.
Research Suggests AI Engines Assign Ranking Roles To Sources via @sejournal, @martinibuster
BrightEdge research suggests AI engines assign citation roles to Reddit and LinkedIn for ranking purposes. The post Research Suggests AI Engines Assign Ranking Roles To Sources appeared first on Search Engine Journal.