News

VOTE: Super Bowl LX Ad Championship

Vote to determine the Super Bowl LX Ad Champion with live, quarter-by-quarter polls. See leaders advance to the finals, and help crown the readers’ choice winner.

Why Super Bowl Advertisers Keep Pranking Us

Now that the Super Bowl has morphed into a weeks-long marketing spectacle, pranks and stunts have become a key part of advertisers' playbooks.

The 6 Cringiest Ads in Super Bowl History

Every year, the Super Bowl airs at least one ad that makes people uncomfortable—like, squirm-in-your-chair uncomfortable. Sometimes, these ads are genuine flops, like Nationwide’s notorious “dead boy ad.” Other times, […]

AI ad of the week: A Super Bowl ad about using AI to create a Super Bowl ad

The regional spot from Artlist is meant to show how AI can create high-quality creative for less money and in less time.

7 Super Bowl ad trends to watch

How AI will show up on Sunday, why we are seeing more health brands, what brands are doing to win pregame and more.

Agency Brief—Ebiquity hires MediaLink executive for newly created role

This week, Agency Brief has the exclusive on Ebiquity’s new hire, plus a look at Terri & Sandy’s Big Game stunt.

Inside Super Bowl LX and Olympics trends—escapism, celebrity soup and creative risk

A discussion of Super Bowl LX and Winter Olympics marketing: athletes as creators, overreliance on A-list talent, the reality of AI creative, escapist humor and tactics marketers can use now.

Meet Super Bowl LX’s unsung heroes behind some of the biggest ads

Ad Age spotlights the behind‑the‑scenes pros powering 9 Super Bowl campaigns, from VFX and puppetry to business affairs and engineering, showing how ads make it from concept to the big screen.

Ad Age crossword puzzle answer index

Ad Age’s complete index of crossword puzzle answers.

What winning brands do the day after the Super Bowl—tactics for Monday morning dominance

How marketers and agencies handle the day after the Super Bowl.

Ad Age crossword puzzle—in retrospect

Nostalgia-driven brand narratives bridge then and now in this week’s edition.

Meet Jess Coulter, Super Bowl ad director and ex-Seahawks cheerleader

O Positive director Jess Coulter, who made a regional Wells Fargo spot for the game, discusses the joys and pressures of Super Bowl commercials.

Rocket shows the power of being neighborly in its Super Bowl ad

Rocket Cos. is returning to the Super Bowl with a Mister Rogers message vocalized by Lady Gaga.

How small and medium-sized businesses can use micro-holidays to drive customer engagement

Embracing micro-holiday marketing for small and medium-sized businesses as a strategy to boost engagement.

Starbucks - The Coffee Run - 90s

SB2026 - Final - Novo Nordisk - A New Way - 90s

Inside Byoma’s creator-led Super Bowl debut and the Bad Bunny height moment that inspired it

Skincare brand Byoma pulled its regional Big Game campaign together in two weeks.

SB2026 - Final - The Byoma Shorttime Show - 1m

SB2026 - Final - NFL - Champion - 60s

SB2026 - Final - Base44 - It's App to You - 30s

Super Bowl updates—see full spots for Rocket, T-Mobile, Novo Nordisk

Plus, the unsung heroes of Super Bowl spots and how brands are thinking differently about their postgame plans.

Starbucks’ stylish ad turns a simple coffee run into a grand Olympic adventure

Anomaly spot, directed by Julian & Quentin, debuts during Milano Cortina and will air around the Super Bowl as well.

SB2026 - Final - Toyota - Where Dreams Began - 30s.mp4

Hispanic representation wanes in Super Bowl ads at critical time

Based on Ad Age’s larger Super Bowl diversity report, there is a glaring lack of Hispanic representation in Big Game spots this year.