News
21,108 articles covering the AdTech ecosystem
Movers & Shakers: Pablo, Fold7, Advertising Association, The Bloc, Ok Cool and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
AAR tracks new-business activity surge in first half of 2026
The half-year report from the intermediary said momentum is back.
Omnicom retires Kinesso and Annalect brands as Kinesso's EMEA leader exits
Omnicom Media chief executive Florian Adamski outlined the changes in a note to staff.
Macmillan and AMV BBDO part ways after seven years
Charity launches creative review.
Honda enters dream world in debut work by Pablo
Ryan Chun directed the spot through Magna Studios.
Microsoft team wins Mail Metro Media Cup 2026
Women’s football tournament is in its third year, in partnership with Campaign.
Review of the Week: Altos Tequila shakes up a margarita
Campaign has been created by Wieden & Kennedy London.
Pixel Artworks explores how colour influences emotion at Outernet
‘Chromatic states’ will take place daily throughout the summer holidays.
Ford social films explore how hands-free tech can keep athletes focused
Born Social created the campaign.
Pitch Update: Gucci, Monzo, Allwyn, Candy Crush, Jacob's Creek, Macmillan, Fred Olsen Cruises and more
Campaign's weekly round-up of pitches, reviews and account wins.
Publicis’ Arthur Sadoun: 'We have never wanted to be an AI company'
The Publicis chairman and chief executive spoke to Campaign following the group's latest results, in which it revealed the addition of more than 2300 new roles.
Web Push advertising in 2026: Market trends and challenges by RollerAds
A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth. The post Web Push advertising in 2026: Market trends and challenges appeared first on MarTech.
Rather than going with the crowd, marketers are now questioning measurement ambiguity
Platforms report what they can see. Teams optimize within the environments they control. Dashboards reflect the signals being fed into them. The problem is that the underlying architecture was never designed to produce a coherent version of truth across every platform, device and touchpoint. Partner insights from AppsFlyer.
AWG appoints new CFO
Kelly Kauffman will join the company next week, succeeding Gary Koch, who is retiring after 30 years with the grocery co-op.
Save Mart, Lucky roll out their largest-ever fuel discount
The promotion, which offers savings of up to $1 per gallon, comes as grocers lean into gas discounts and other deals to help customers save money.
Number Sense: Grocers are facing a new reality when it comes to inflation
While government stats show food prices rising at a modest pace, energy costs and rising consumer pressure point to a challenging road ahead.
Sephora vet to take Calvin Klein parent’s CFO seat
PVH appointed Alexis Rollier to take the finance reins about eight months after its previous finance chief, Zac Coughlin, departed.
Foot Locker brings in Salomon to boost assortment
The athletics retailer is partnering with the France-based premium sneaker brand as parent company Dick’s pursues an extensive inventory refresh.
Walmart touts some of its lowest back-to-school pricing since 2019
The retailer’s value focus is similar to past years, with another food kit of $2 lunches and deals on the 14 most popular school supplies.
QVC Group nears bankruptcy exit with approved restructuring plan
The HSN and QVC owner will have reduced its debt by over $5 billion when it exits Chapter 11.
Netflix Launches Minigolf Video Game With ‘Stranger Things,’ ‘Squid Game’ and ‘Bridgerton’-Inspired Levels
Fore! Netflix has unveiled couch co-op party game “Netflix Minigolf” as its next big bet in gaming. Launching July 28, “Netflix Minigolf” is described as a mix between minigolf and pinball with a “Stranger Things” Demogorgon or Young-hee from “Squid Game” added in. Developed by Netflix-owned gaming studio Next Games, the game features more than […]
Amelia Dimoldenberg’s F1 Series ‘Passenger Princess’ Returning for Season 2 This Month
Amelia Dimoldenberg is taking another lap with “Passenger Princess.” The “Chicken Shop Date” host’s Formula 1 series, in which she interviews some of the sport’s biggest stars while also learning to drive, is set to return to YouTube this month for a new batch of episodes. This season, Dimoldenberg will be joined by F1 stars […]
Publicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook
Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.
Sociable: YouTube highlights brand partnerships with sports creators
The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect with them.