News
17,127 articles covering the AdTech ecosystem
Digitas UK hires first head of intelligent creative from T&P
New role for the agency will lead AI-enabled creativity.
NSPCC campaign uses horror images to depict online threats
House of Oddities created the campaign.
Ovo marketing director Alice Tendler reveals new role
She spent three years at the energy company.
Build a martech stack that makes it easy to manage your brand by Canto
Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention. The post Build a martech stack that makes it easy to manage your brand appeared first on MarTech.
Why scaling creative is really a leadership challenge
Automation can increase output, but creative effectiveness depends on operational discipline and strategic clarity. The post Why scaling creative is really a leadership challenge appeared first on MarTech.
Boomi and Guru Partner to Deliver AI-Powered Enterprise Knowledge Enriched by Real-Time Data Activation
Guru becomes a launch partner for Boomi Connect, integrating with Boomi’s managed connector service and MCP Registry to transform fragmented enterprise data into governed, actionable intelligence for AI agents Boomi, the data activation company for AI, and Guru, the AI-powered enterprise knowledge platform, announced a technology partnership to help organizations unlock the full value of […]
From SaaS to Agentic: vcita’s BizAI Revolutionizes SMB Business Management
vcita, an SMB technology company that has long led the SMB market with its all-in-one business management solution, announced a significant evolution of BizAI, evolving from AI-powered capabilities into a fully agentic AI experience. BizAI, first introduced in 2024, is vcita’s AI agent for SMBs and is now becoming the foundation of a new AI-native […]
Skyword Introduces Category Authority IndexTM to Help Marketers Measure Authority in AI Search
New metric helps enterprise marketers assess how AI engines mention, cite and position their content within key category conversations Skyword, the enterprise content marketing agency, announced Category Authority Index™ (CAI), a new metric within its Accelerator360™ intelligent content marketing engine, to help marketers understand how their brand is recognized and cited within category-specific AI search results. […]
Constant Contact Appoints Megan Anderson as Chief Customer Officer
Industry veteran brings decades of customer experience leadership to accelerate growth for Constant Contact’s small business community Constant Contact, a leading digital marketing partner trusted by small businesses and nonprofits, announced the appointment of Megan Anderson as Chief Customer Officer. In this role, Anderson will oversee customer success, support, experience, and community and will champion the […]
The Data Behind AI’s Rapid Impact on Search and Discovery
You can’t get away from AI in the news, but getting credible information on how the marketing ecosystem is actually changing is tough. To help, Branch surveyed 300 enterprise senior marketing executives to learn how they see, and are acting, on the shifting marketing landscape. It’s changing faster than you think, and the impact is […]
AIEthos Debuts Next-Gen Generative Engine Optimization (GEO) Platform to Measure Brand Visibility in ChatGPT, Claude, and Gemini
AIEthos launches advanced AI-Readiness platform allowing brands to measure and amplify their visibility in LLM-generated answers from ChatGPT, Claude, and Gemini with near future plans to introduce additional AI models. AIEthos LLC, a pioneer in Generative Engine Optimization (GEO), today announced the general availability of its flagship AI-Readiness platform, enabling marketers and brand strategists to measure, […]
AI.cc Publishes Enterprise Guide to Unified AI API Platforms Amid Record Multi-Model Adoption in 2026
Free industry resource covers model selection, cost routing, agent architecture, and vendor evaluation as enterprise AI teams navigate the most complex model landscape in history AI.cc, the Singapore-based unified AI API aggregation platform, today published a comprehensive enterprise guide to unified AI API platforms, released in response to surging demand from engineering leads and technology […]
MentionWell Launches Headless AI Blog Built to Get Cited by ChatGPT, Claude and All Major AI Engines
MentionWell scans your site, builds a brand profile, and ships AEO and SEO-optimized articles through a read-only API, engineered for citations in AI answers MentionWell today opened public access to its closed-loop Answer Engine Optimization (AEO) platform, the first system that combines citation tracking across ten AI answer engines with automated article generation, feeding measurement […]
Zeta Global Joins Forces with Snowflake to Spearhead Open Semantic Interchange to Establish a Universal Data Standard for AI-Powered Marketing
Initiative brings together leading data, AI, and marketing platforms to eliminate the fragmented definitions that undermine enterprise AI and analytics Zeta Global, the AI Marketing Cloud, announced it is joining the Open Semantic Interchange (OSI), an open source initiative that creates a universal specification for all companies to standardize their fragmented data definitions with an […]
Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools
Report MCP, the first capability available through Pacvue’s MCP server, lets brands and agencies pull advertising data across Amazon, Walmart, Instacart, and more directly from the AI tools they already use. Pacvue announced the launch of its MCP server, embracing emerging open standards that will help enterprise teams seamlessly connect commerce media data with AI […]
Why Your AI Ad Strategy Is Only As Good As Your Data via @sejournal, @gregjarboe
AI magnifies what you give it. Weak inputs produce accelerated inefficiency. Here's what feeding the machine better signals actually looks like in 2026. The post Why Your AI Ad Strategy Is Only As Good As Your Data appeared first on Search Engine Journal.
Dentsu returns to growth in Q1 as EMEA improves and Japan offsets APAC weakness
While Japan remains the high-performing bedrock of the business, a recovering EMEA offsets declines in the Americas and APAC.
Race for Honda's £52.3m media account down to two
The incumbent on the account is UM London.
Netflix ad tools could see 'agentic AIs talking to each other'
Campaign speaks to Ed Couchman, Netflix’s UK director of advertising, about AI tools released at its Upfront this week.
Brands winning Gen Z loyalty are proving their quality through marketing
Gen Z’s loyalty is shifting to brands that prove quality—durability, customer service and resale. On Ad Age Insider, Erika Wheless breaks down how “affordable luxury” and trust shape spend.
Ad Age crossword puzzle—OOH advertising
From transit hubs to city blocks, out-of-home occupies tangible spaces with hyper-targeted spectacle.
Purpose marketing review—expert grades 6 campaigns from the UK to Saudi Arabia
Purpose marketing expert Thomas Kolster reviews work from Ikea, McDonald's, Tuborg and more.
AI ad of the week: Local bagel shop faces the ire of a skeptical public
This local case shows that even small, fan-favorite marketers need to be cautious when experimenting with AI technology.
Best and worst of upfronts 2026
What worked and what didn’t at the 2026 upfronts.