News
21,108 articles covering the AdTech ecosystem
Leading AI Video Generation Platform Revid.ai Launches MCP Server and Command-Line Tool, Giving AI Agents Direct Access to Video Production
Revid.ai opens its video production pipeline to autonomous AI agents, streamlining the creation process from script to publication. Revid.ai, a leading AI video creation platform, has unveiled its latest innovation, the Model Context Protocol (MCP) server, alongside a command-line tool and a public API. This development allows autonomous AI agents to seamlessly manage the entire video […]
How MarTech Is Enabling Autonomous Brand Engagement Across Channels?
Marketing is entering a new era as intelligent systems take over many of the repetitive decisions and operational tasks that once required constant human intervention. For decades, marketers have executed campaigns by mapping customer journeys, choosing communication channels, timing messages, monitoring campaign performance, and manually adjusting strategies based on outcomes. Marketing automation brought a lot […]
New Research From Scribewise and Scrunch Finds 91% of Marketers Claim an AI Search Strategy, But Most Are Only Scratching the Surface
Survey of 600+ marketing and PR professionals reveals a widening gap between confidence in AI visibility strategy and actual execution, with 62% saying their organization is already behind competitors Scribewise, a B2B marketing agency, and Scrunch, the Agent Experience Platform (AXP), today released “Moving fast, flying blind: 2026 AI search survey,” a new study examining […]
Casefleet Launches Interactive Agentic AI for Document Renaming and Tagging in Real Time
New capability replaces the industry-standard batch tagging approach, letting litigation teams observe AI decisions as they happen and course-correct before errors compound across thousands of case documents Casefleet, the AI-powered case analysis and litigation management platform, today announced the launch of agentic document organization, a live renaming and tagging capability that lets attorneys observe and […]
Velaflow Social Unveils Major Feature Expansion: Private Messaging, Voice & Video Calls, Live Streaming, and Job Posting
Velaflow Social today announced a powerful new wave of features that redefine the platform’s position as a next generation social ecosystem. Velaflow Social today announced a powerful new wave of features that redefine the platform’s position as a next generation social ecosystem. Effective immediately, users can access private messaging, voice and video calls, live streaming, […]
The Stack: AI Meets Reality
This week, the AI boom collided with commercial and regulatory realities, as major platforms doubled down on AI-powered experiences. In today’s MadTech Daily, we cover Uber and Delivery Hero joining forces, Stripe and Advent launching a USD$53bn bid for PayPal, [...] The post The Stack: AI Meets Reality appeared first on ExchangeWire.com.
Workato Launches Enterprise MCP Registry, Advancing the Enterprise AI Control and Execution Platform
New Enterprise MCP Registry gives organizations a governed system of record for discovering, securing, and governing AI capabilities at scale Workato®, the leading Enterprise AI Control and Execution Platform, announced the Enterprise MCP Registry, further strengthening Workato Enterprise MCP as a unified control platform for enterprise AI. Together with MCP Composer for building MCP servers, MCP Gateway and MCP […]
Comic: Ad Serving With The Boys
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ad Serving With The Boys appeared first on AdExchanger.
Please, I Beg You, Do Not Fill My TV With Pregnancy Ads
A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite. Why? Because the ad was for a pregnancy test, and I’m fairly certain it was served to me because, […] The post Please, I Beg You, Do Not Fill My TV With Pregnancy Ads appeared first on AdExchanger.
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.
Walmart reveals soccer fans’ World Cup shopping habits
New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.
WTF is LLM honeypotting?
Publishers and ecommerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”
Sharing Is Caring; Why LLMs Won’t Hate On Authoritarian Governments
Game Over If there’s one thing Google seems to excel at, it’s operating a monopoly. First it was search, then ad tech, and now AI is the next obvious frontier. But, this time, regulators are trying to get ahead of the game. On Thursday, the EU ordered Google to scrap restrictions on how rival AI […] The post Sharing Is Caring; Why LLMs Won’t Hate On Authoritarian Governments appeared first on AdExchanger.
Gemini 3.5 Pro Delayed Over Coding, Bloomberg Reports via @sejournal, @MattGSouthern
Google said it expected Gemini 3.5 Pro to roll out by now. It hasn't shipped, and Bloomberg reports coding is part the delay. The post Gemini 3.5 Pro Delayed Over Coding, Bloomberg Reports appeared first on Search Engine Journal.
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The post Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest appeared first on AdExchanger.
AI Search Cites Reddit: 5 Proven Plays To Boost Multi-Location Visibility via @sejournal, @lorenbaker
Learn why Reddit is essential for AI citation strategies. Discover how it impacts search visibility and business recommendations. The post AI Search Cites Reddit: 5 Proven Plays To Boost Multi-Location Visibility appeared first on Search Engine Journal.
Netflix shares fall as sales forecast disappoints, growth slows
Netflix's second-quarter results were in line with Wall Street’s consensus, but most of the attention has been on future performance.
Netflix in Advanced Talks to Close Major Ad Deals
Netflix says it's in advanced talks to close upfront deals, and it's going to pull back on its bi-annual viewership reporting.
How Brands Prepare to Be Spontaneous
The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summit […]
Watch the newest commercials from Frédérique Constant, Reddit, Progressive and more
Luxury watch brand Frédérique Constant contemplates “those moments when you’re really present.”
What Taco Bell Learned From Chipotle’s Mistakes Amid Cyclospora Outbreak
What the E. coli outbreak of 2015 taught the restaurant industry—and what it didn't
How M&E companies can tame vast, unsearchable video archives
How M&E companies can tame vast, unsearchable video archives Turn archived content into a competitive advantage. Discover how GenAI and knowledge graphs help media companies improve content discovery, streamline workflows, and unlock new revenue. Download now. sdees Thu, 07/16/2026 - 13:12 Turn archived content into a competitive advantage. Discover how GenAI and knowledge graphs help media companies improve content discovery, streamline workflows, and unlock new revenue. Download now. Microsoft metadata Generative AI (GenAI) cloud streaming Resource Type Whitepaper Microsoft Listing.png Thu, 07/16/2026 - 13:12 Video StreamTV Insider Homepage Video Landing Page Url https://streamtvinsider.tradepub.com/c/pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_msf… Byline Sponsored by: Microsoft
Spain’s SETT Invests $7.3 Million in New Canary Islands Animation Company Amuse Labs
Spain’s government is investing €6.4 million ($7.3 million) in newly established Canary Islands animation company Amuse Labs, accelerating the archipelago’s push to become a global base for children’s IP. The deal, structured through state-backed technology investment vehicle SETT, brings together $15.1 million in public and private capital. SETT will hold a 48% stake, while Amuse […]
Media Week Awards deadline looms
There are just days left to enter the 2026 Media Week Awards.