News
17,108 articles covering the AdTech ecosystem
Watch the newest commercials from FanDuel, Priceline, Michelob and more
Luis Guzmán stars in the latest from FanDuel.
Subway shakes up its CMO roster and agencies to solve the brand’s ‘emotional resonance’ problem
Subway brought in Publicis Groupe’s Leo New York to handle U.S. creative just over a year ago.
The most trusted way to pay - 15s
Accepted all over the world - 15s
Everything is a Tap In with Visa - 1m
The easiest way to pay - 15s
Finch - Whatever It Takes to Get Through the Day - 90s
We Went To Eight Upfronts This Week. Here’s What We Learned
Upfront week is officially over. In case you missed any of the dog and pony shows — including Chappell Roan belting out "Pink Pony Club" during YouTube's Brandcast — don't worry; we've got you covered. The post We Went To Eight Upfronts This Week. Here’s What We Learned appeared first on AdExchanger.
Department stores losing market share to resale
Off-price retailers have little to fear from rapidly growing secondhand sales, though, according to research from Bank of America analysts.
Activist investors push to oust former Target CEO from board
The group is urging shareholders not to reelect Brian Cornell and Christine Leahy, arguing their presence could hamper a turnaround.
Diageo North American CMO exits as part of executive overhaul
Diageo is parting ways with marketer Ed Pilkington as part of an extensive overhaul led by its new CEO, Dave Lewis.
Week of May 4 Cable News Ratings: CNN Only Network With Growth
Fox News finished ahead of ESPN in total viewers during primetime for the third straight week.
Let’s Be Upfront About Performance
During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results. The post Let’s Be Upfront About Performance appeared first on AdExchanger.
Allegiance names new CEO, acting chairman of the board
Jason Ferreira’s appointment is part of the independent grocery co-op board’s succession plan.
Albertsons launches AI-powered produce inspection tool
The proprietary system enables faster, more consistent grading of strawberries and other fresh items in line with the grocer’s quality standards.
The Friday Checkout: Amazon’s Prime-first approach to grocery
Amazon has refocused its grocery ambitions on what it does best: melding e-commerce with its membership program.
The Weekly Closeout: Another entertainment exec at Gap Inc., and tariff refunds trickle in
The apparel conglomerate beefed up its "fashiontainment" roster, while retailers are getting their money back on import levies canceled by the Supreme Court.
Bed Bath & Beyond’s first co-branded store with The Container Store will open Saturday
The location in Fort Worth, Texas, comes just over a month after Bed Bath & Beyond announced plans to acquire the organizational retailer.
MADX Digital Announces SEO Positioning for Mid-Market and Enterprise B2B SaaS Companies
Agency outlines its SEO and AI search focus for larger B2B SaaS companies, supported by long-term client relationships and case studies. MADX Digital announced its market positioning around SEO and AI search services for mid-market and enterprise B2B SaaS companies. The agency works with established software businesses to improve visibility across Google and AI-led search […]
Async Launches Ambassador Program for the New Generation of AI Creators
Async, the AI video editor formerly known as Podcastle, announced the launch of its Ambassador Program, a creator advocacy initiative designed to grow a network of authentic voices. The program targets rising-talent creators: emerging, high-potential voices, strong audience trust, and clear growth momentum. Rather than chasing reach at scale, Async is building alongside creators early, helping […]
European Commission EVP Henna Virkkunen on Film Funding Overhaul and Paramount-WBD Merger: It ‘Might Have to Be Reviewed Under Several EU Regulatory Frameworks’ (EXCLUSIVE)
Henna Virkkunen, EVP of the European Commission responsible for tech sovereignty, security and democracy, made the trek to the Cannes Film Festival on Friday for the first time, just as Europe’s film community is up in arms over plans for major changes to the EU’s Creative Europe funding program. On the eve of the fest’s opening, […]
LISTEN: Did OpenAI Kill What Disney’s ‘Super App’ Needs Most?
With all the bells and whistles rumored to be a part of Disney’s “super app” plans, there’s one feature that can be ruled out at this time: the AI magic the company had been conjuring via its recently aborted partnership with OpenAI. Which begs a question: Will consumers ever be able to create videos that […]
Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’ via @sejournal, @MattGSouthern
Google's new AI Search guide says AEO and GEO are still SEO and names tactics site owners can ignore, including llms.txt, chunking, and special schema. The post Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’ appeared first on Search Engine Journal.
Feral pokes fun at government’s ‘lack of vision’ with Westminster stunt
Out-of-home activation follows Feral founder Richard Huntington writing that lack of vision is present in boardrooms across the country.