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21,108 articles covering the AdTech ecosystem
A creator contest will find “Fresh Meat” for a theatrical horror anthology
After the success of The Backrooms and Obsession, horror fans are wondering how deep the creator rabbit hole goes. How many more scare masters are chugging along on YouTube, TikTok, and Instagram, just waiting for their close-up? Dead Meat plans to determine the answer to that question. James A. Janisse and Chelsea Rebecca's content brand has become a go-to YouTube destination for more than seven million fright-loving subscribers, and the husband-and-wife duo will leverage their creator horror expertise to launch a new contest. Visit Tubefilter for more great stories.
Hololive is charging $40 for 60-second VTuber meet-and-greets
Would you pay 40 bucks to meet an anime girl? Hololive is looking to cash in on custom meet-and-greets with its stable of virtual personalities, which are created by the company and piloted by real, hired talent. The Tokyo-based production agency is offering ¥6,600 (~$40) virtual meet-and-greets during its ReGLOSS 3rd Anniversary Oshaberi Festival this […] Visit Tubefilter for more great stories.
YouTube says it contributed $60 billion to the U.S. GDP in 2025
YouTube has continued an annual tradition by issuing a report that breaks down its contributions to the U.S. economy. The latest edition of the YouTube Impact Report reveals that 2025 was a banner year for creators: In the U.S. alone, YouTube contributed $60 billion to the national gross domestic product (GDP). Across YouTube, the creative ecosystem supported the equivalent of 540,000 full time jobs in the U.S. Those economic numbers are up year-over-year. In the YouTube Impact Report that covered the 2024 calendar year, the platform estimated its U.S. GDP contribution at $55 billion and said that its ecosystem accounted for 490,000 full time equivalent jobs. Visit Tubefilter for more great stories.
TikTok’s plan to break into sports involves slam dunks and right hooks
As the value of sports broadcast packages continues to rise, TikTok has struck multiple deals that will bring top athletes to its platform. Upcoming broadcasts on the video app include a championship boxing match headlined by Amanda Serrano and basketball highlights courtesy of the NBA and WNBA. Jake Paul helped Serrano become a household name. The Puerto Rican featherweight, who is nicknamed "The Real Deal," is an undisputed world champion. She has a lifetime record of 49-4-1, with 32 wins by knockout. Visit Tubefilter for more great stories.
Ticker: Today Show Intruder Charged With Hate Crime After Shouting Slurs at Craig Melvin
And Fox News faces defamation lawsuit.
Apple Maps Ads Ban Home Services, Crypto ATMs, Bail Bonds via @sejournal, @brookeosmundson
Apple Maps ads ban home services, crypto ATMs, and bail bonds. Learn which businesses qualify and how advertisers can prepare for the rollout. The post Apple Maps Ads Ban Home Services, Crypto ATMs, Bail Bonds appeared first on Search Engine Journal.
Google Faces Class Action Over Books Used To Train Gemini via @sejournal, @MattGSouthern
Publishers allege works supplied to Google Books, Play Books and Scholar were used to train Gemini without permission. No court has ruled on the claims. The post Google Faces Class Action Over Books Used To Train Gemini appeared first on Search Engine Journal.
An Insider’s Look at How Telemundo Scored Viewership Goals During World Cup
Telemundo has ranked as the No. 1 Spanish-language television network for all 30 match days through the quarterfinals.
Week of July 6 Evening News Ratings: WNT Remains Dominant
ABC World News Tonight grew its lead in the Adults 25-54 demo.
Walmart US chief operating officer to depart
Leadership shake-ups are continuing at the mass retailer about five months after John Furner formally took over as CEO.
Walmart US chief operating officer to depart
Leadership shakeups are continuing at the mass retailer about five months after John Furner formally took over the CEO position.
Magic: The Gathering Unveils Three New Mainline Sets for 2027 as Hasbro’s MagicCon Schedule Expands to Four Events
Hasbro’s Wizards of the Coast revealed next year’s planned sets for its hit tabletop card game Magic: The Gathering and MagicCon dates and locations for 2027 during MagicCon: Amsterdam on Friday. Per Wizards, the confirmed 2027 MTG sets, which begin a new story arc in the Magic Multiverse, include “Nauctis: The Sunken Realm,” “Kamigawa: Titanbreach” […]
European Commission ‘expected to hit Google with fines’ over search bias
The forecast rulings target Google’s giving preference to its own services in search and Play Store silos.
Goodwood appoints Ark Agency for US expansion
The shop is also the lead creative agency for Goodwood Revival.
'It’s validation that we create value for business': industry reacts to IPA Bellwether
Ad professinoals from VCCP, The Sun and Mediaplus, among others, comment on the latest doom-and-gloom-defying IPA Bellwether.
WPP global CCO Rob Reilly on winning Cannes Lions Network of the Year
In an interview with Campaign, Reilly talked about the importance of winning at Cannes and his takeaways from the festival.
Motorway approaches agencies about advertising requirements
Motorway works with Uncommon Creative Studio on a project basis.
Enter the chat: why the art of conversation matters more than ever
Too many brands enter conversations already convinced they have the answers.
Price of World Cup final ads revealed following England’s knockout
The final between Spain and Argentina is set to kick off at 8pm on 19 July.
Fifa fan experiences in New York: local, human and built around real fan need
The hub of the World Cup hosted activations encouraging fans to play football, grab limited-edition jerseys and more.
The transformation economy: why experiential marketing should start targeting progress
There's an opportunity for marketers to embrace the ideas of transformation.
Allwyn UK spotlights how winning Powerball can change communities
The campaign, created by VCCP, launches Powerball in the UK.
How the cyclosporiasis outbreak is testing Taco Bell’s brand
The brand showed swift action on lettuce, but experts say the communications effort is only beginning.
Picking An MMM
Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant. The post Picking An MMM appeared first on AdExchanger.