News
21,102 articles covering the AdTech ecosystem
‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
The ad industry wants more from its AI spend but usage is outpacing proof of value.
In Graphic Detail: AI visibility is no longer about referral traffic
New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.
Ad Tech Briefing: Apple’s continued interest in ads
A subtle policy update shines a light on how Apple differs from Google.
As AI automates media work, Omnicom Media is rethinking the agency business model
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.
W3C Attribution API prompts debate over the future of web measurement
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.
Nike versus Adidas: Which brand won the World Cup?
We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.
A New Code For Countering Ad Fraud; The GLP-1 Food Market Correction
You’ll Pay For This Ofcom, the British communications regulator, published a report earlier this month on best practices for countering platform ad fraud and threats to account integrity. Rob Leathern, who led ads integrity and privacy teams at Facebook and Google, was among the group of experts Ofcom consulted and has a detailed breakdown on […] The post A New Code For Countering Ad Fraud; The GLP-1 Food Market Correction appeared first on AdExchanger.
The Economist unveils TV ad spotlighting readers' knowledge
The new brand platform and TV ad were created by Exposure.
Google Is AI Mode’s No. 2 Cited Domain, Data Shows via @sejournal, @MattGSouthern
New data shows Google is now AI Mode's second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards. The post Google Is AI Mode’s No. 2 Cited Domain, Data Shows appeared first on Search Engine Journal.
Women’s Sports Are Rewriting the Fandom Playbook
This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry […]
Every 2026 World Cup Ad Ranked
See every FIFA World Cup ad ranked by effectiveness according to EDO’s TV Outcomes Score.
Interactive TV Is Ready to Press Start: Phynd CEO André Swanston
CANNES, France – Television has spent decades asking viewers to sit down, stay quiet and watch whatever happened to be on. André Swanston, chief executive of cloud gaming platform Phynd, thinks that era is ending. The next battle for brands, he says, won’t be fought over another streaming series. It’ll be fought over who gets […]
IAS’s Srishti Gupta: Media Quality has Shifted ‘From Protection to Growth’
CANNES, France — As AI-generated content floods digital environments, the case for media quality investment has fundamentally changed — moving from defensive brand protection toward measurable performance improvement that drives sales lift, brand awareness, and working media efficiency. “Media quality has fundamentally changed from being about protection to really being about growth,” Srishti Gupta, chief […]
Google Must Share Anonymized Search Data With Rivals via @sejournal, @MattGSouthern
EU binding rules require Google to share anonymized Search data with eligible rival engines and search-enabled AI chatbots. The post Google Must Share Anonymized Search Data With Rivals appeared first on Search Engine Journal.
Are clients becoming more demanding?
The number of employees considering existing adland has rocketed. Are clients putting to much pressure on their agencies?
‘From traditional holdco to operating company’: George Manas on Omnicom's evolution
Omnicom Media's chief growth and solutions officer on why even the savviest marketers feel lost, the rise of T-shaped talent and, seven months into the IPG integration, where ‘value is unlocked’.
Romesh Ranganathan leads all-star cast in four-minute BBC ad
Spot broke during the BBC’s World Cup final coverage on Sunday.
Campaign UK Agency of the Year launches with KFC’s Monica Silic as chair
Entries open today (20 July).
Grand Prix winner cleared by Cannes Lions after ecological benefit queries
An article in El Nuevo Día, a Puerto Rican newspaper, highlighted a debate regarding Hyundai’s "Coquí alarmed'" by BBDO Puerto Rico and its impact on the species of frog.
Channel 4 unveils brief for £1m 2026 Diversity in Advertising Award
Six brands could stand to win commercial airtime on Channel 4.
In an industry under pressure, we must be prouder of difference
In a market obsessed with efficiency in the face of economic challenges, agencies must protect what clients value most: difference.
Ace of Hearts wins Canva creative brief
Ace of Hearts will develop the "Anyone can with Canva” platform.
Students don't see adland as a financially viable career option – we must convince them otherwise
Adland has a PR problem and it’s costing us our future talent.
Ladbrokes and Coral owner CMO Charlotte Emery departs
Search for a successor is under way.