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The Athletic invests in live blogs, video to insulate sports coverage from AI scraping | ATDb

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The Athletic invests in live blogs, video to insulate sports coverage from AI scraping

The Athletic invests in live blogs, video to insulate sports coverage from AI scraping

DigidayFebruary 9, 2026Sara GuaglioneRead original

Last updated Feb 9, 2026 by RSS Ingestion

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As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.