News
17,023 articles covering the AdTech ecosystem
Former Spark Foundry UK chief reveals new role
Emil Bielski left Spark Foundry in June 2025.
Audemars Piguet x Swatch: where brand proliferation becomes brand preservation
Is AP's partnership with Swatch is a way of establishing ownership over its design among the public?
ISBA's Origin CEO Tom George departs
George had been in the role since 2022.
What TV Broadcasters Can Learn From The Sidemen
British YouTuber collective the Sidemen In the early days of YouTube, there were plenty in the TV world who openly scoffed at the idea of creators on the nascent video platform offering serious competition for ad spend. The notion that broadcasters might one day take notes from social media-born stars would have been Read More
Creatify Launches the First AI Creative Agent Built Specifically to Make Ads That Convert
Creatify launches an AI creative agent trained on 15M+ ads and $1B+ in analyzed ad spend. It orchestrates full ad production through one conversation, prevents hallucinations, and puts marketers in the director’s seat. Creatify, the AI ad platform that recently surpassed 3 million marketers on its platform, today launched Creatify Agent: the first AI creative […]
Zenlytic Launches Zoë Self-Learning: The AI Data Analyst That Onboards Itself
Eliminating the months-long setup process that has slowed enterprise AI analytics adoption. For the first time, any data leader can deploy enterprise-grade AI analytics in under an hour. No data modeling, no YAML, no months-long buildout. Zenlytic, the AI data analyst trusted by some of the world’s largest Enterprise companies, today announced the launch of […]
TeamCentral Launches Central AI and CORBI™ to Turn Enterprise AI Agents Into Secure, Governed Business Execution
New platform combines no-code integration, unified enterprise data, role-based security and MCP connectivity to move AI from insight to action across systems TeamCentral today announced the official launch of Central AI, a patent-pending enterprise AI agent platform designed to help organizations become AI-ready by connecting, securing, and activating data across the systems that run their […]
New Research: Google’s AI Overviews Now Cost Websites 58% of Their Clicks
Impact has worsened sharply, with top-ranking pages losing more than half their expected traffic. New research from Ahrefs, a leading marketing platform, found that Google’s AI Overviews now result in a 58% lower average clickthrough rate for top-ranking pages, up from 34.5% just eight months ago. Despite Google’s statements that links in AI Overviews get […]
Splio Enters a New Phase of Its Regional Development in Southern Europe
As consumers integrate AI into their everyday web usage, Splio is strengthening its presence in Barcelona to help companies across the region make CRM a central lever in the age of agentic commerce Splio is strengthening its presence in Barcelona, which is set to play the role of a second headquarters, to drive its development across Southern […]
Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030
Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising during the 2030s, according to new research by Omdia. “The battle for the living room is no longer only about streaming content,” said Maria Rua Aguete, […]
iProov Announces iProov Verified Meetings to Tackle Deepfake Risks in Video Calls
Solution Enables Organizations to Authenticate the Identity of Participants in Video Calls iProov, the world’s leading provider of biometric identity verification solutions, announced iProov Verified Meetings, which enables organizations to authenticate the identity of participants in video calls without disrupting the user experience. As video-based meetings have become a trusted, scalable mode of communication, they […]
What Google’s UCP Tells Us About Agent-Ready Websites via @sejournal, @slobodanmanic
Google built UCP for Shopping. The architecture underneath it is a blueprint every website will eventually need to implement, regardless of whether you sell anything. The post What Google’s UCP Tells Us About Agent-Ready Websites appeared first on Search Engine Journal.
McCain campaign by Adam & Eve\TBWA celebrates having a laugh with ‘dads and lads’
Campaign speaks to Adam & Eve\TBWA and McCain about the brand's latest work, encouraging dads and their sons to laugh with each other.
Carlsberg picks Fold7 to lead brand’s Uefa sponsorship advertising
Appointment follows a five-way pitch.
Sparteo Appoints Pierre Lafontaine as VP Ad Solutions to Drive International Growth
Sparteo announces the appointment of Pierre Lafontaine as VP ad solutions, as the group accelerates its expansion across brands and media agencies. The appointment marks a new phase for Sparteo, which is scaling its advertiser offering following the build-out of its [...] The post Sparteo Appoints Pierre Lafontaine as VP Ad Solutions to Drive International Growth appeared first on ExchangeWire.com.
Handling Fast-Moving Interactions: Custom Moderation for Wizz’s Gen Z-First App
Wizz App is a social discovery platform for Gen Z users seeking real connections through chat, casual games, and friend-finding features. The post Handling Fast-Moving Interactions: Custom Moderation for Wizz’s Gen Z-First App appeared first on ExchangeWire.com.
Introducing the Ad Age CMO Survival Guide
The new CMO Survival Guide series is part of Ad Age’s extended chief marketing officer coverage.
AI prompting for experts—13 Tech Power List winners share their strategies
Tech leaders from companies including Tubi, JPMorganChase and Oura offer prompt advice to marketers.
What CMOs should do in their first 100 days on the job
CMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.
Why CMOs must become enterprise growth leaders
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
What to know before entering Ad Age 40 Under 40—entries close July 23
Find answers to Ad Age 40 Under 40 entry FAQs, including eligibility, deadlines, fees, judging criteria and exactly what to submit for the 2026 awards.
BBH’s Erica Roberts on the energy of creative reviews and why ad testing doesn’t work
Plus, her favorite work, past and present, and why we’re entering a golden age of creativity.
Why we should think of AI as replacing tasks, not jobs
AI can automate the mechanics, but human judgment and creativity are what drive impact for brands.
The Trade Desk’s Jeff Green Made More Than Any Other Adtech CEO Last Year
Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained below the median ratio seen in the S&P 500.